[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$Eni-iGaPHC":3},{"id":4,"title":5,"status":6,"offlineReason":7,"content":8,"pv":9,"great":10,"publishTime":11,"seoTitle":12,"seoKeywords":13,"seoDescription":14,"seoKeywordsList":7,"tagIdList":7,"tagList":7,"nextNewsFlashInfoBO":7,"relatedHotSearchId":7,"interpretation":15,"suggestion":16},"206256","越南1至7月护肤品电商销售额达18.7万亿越盾，TikTok Shop揽获五成市场份额",2,null,"2026年前7个月，越南护肤品线上市场呈现“量稳价升”特征。Shopee、TikTok Shop、Lazada与Tiki四大平台的总销售额达18.7万亿越南盾，同比增长33.6%，而实际销量仅微增7.4%（约7270万件）。这一差距表明，越南消费者正逐步转向购买更高单价的护肤产品。与此同时，平台份额迎来洗牌：TikTok Shop表现尤为突出，销售额同比飙升67.67%，市场份额已从去年的40%跃升至50%；老牌平台Shopee的份额则从58%滑落至49%。内容电商模式正在快速重塑越南护肤品线上零售的竞争格局。","163","0","2026-09-20 09:11:15","越南1至7月护肤品电商销售额达18.7万亿越盾，TikTok Shop揽获五成市场份额_跨境快讯","","2026年前7个月，越南护肤品线上市场呈现“量稳价升”特征。Shopee、TikTok Shop、L","越南护肤市场正加速向高客单价转型，内容流量重塑竞争格局。卖家需警惕传统货架渠道转化疲软风险，及时调整营销重心适配算法推荐机制。","建议加大短视频直播投流，主推中高端功效护肤单品拉升毛利。优先深耕TikTok Shop内容场，布局海外仓提速履约，并多渠道分散投放规避政策波动风险。"]