[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":26,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":27,"isCollection":27,"orgAccountInfoBO":28,"topicList":50,"firstTagList":57,"secondTagList":58,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"83565520","446","大数跨境","日销近2万件，订单排到3月！又一爆款诞生 | 爆品洞察",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260128\u002F08d24cf4-e93d-4431-ab3d-8cc9024055e6.png","2026-01-28 20:15:46","2026-01-28 16:31:52","日销近2万件，订单排到3月！又一爆款诞生 | 爆品洞察- 大数跨境","","一年到头，义乌的订单从未停歇。2026年马年伊始，当地一批生肖毛绒玩具因一个“美丽失误”意外走红——","11202601282015459546","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002F-StpU3rhUgpZIiTRkpp2lQ\", \"author\": \"大数跨境\", \"publishTime\": \"2026-01-28 16:31:52\"}","【大数跨境】公众号，原文《日销近2万件，订单排到3月！又一爆款诞生 | 爆品洞察》，大数AI优化","system","义乌“哭哭马”意外走红全球","\u003Cp>一年到头，\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=330782\">义乌\u003C\u002Fa>的订单从未停歇。2026年马年伊始，当地一批生肖毛绒玩具因一个“美丽失误”意外走红——一款眉头紧皱、嘴角下垂的“哭哭马”，迅速跃升为海内外爆款。\u003C\u002Fp>\n\u003Ch2>从国内到海外，新爆款诞生\u003C\u002Fh2>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260128\u002F20b3f499-f160-4f96-b3d7-d2809be02f1c.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Cp>图源：TikTok\u003C\u002Fp>\n\u003Cp>1月15日，TikTok账号@Mothership发布视频介绍这款来自义乌的“哭哭马”，获超2万点赞。评论区中，海外用户纷纷留言“已下单”“上班哭哭马，下班开心马”，生动演绎产品情绪价值。\u003C\u002Fp>\n\u003Cp>该款小马本应是嘴角上扬的“开心马”，但工厂误将一张嘴缝反，意外塑造出委屈又呆萌的\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-emoji\">表情\u003C\u002Fa>。这一“瑕疵”恰恰契合当代年轻人的情感共鸣点，赋予吉祥物鲜活的“人感”。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260128\u002F08779d69-fa3c-44fc-a25f-d869b95241bd.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Cp>图源：\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F1193\">亚马逊\u003C\u002Fa>（\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fencyclopedia\u002Fexplain\u002F39704\">美国\u003C\u002Fa>站）\u003C\u002Fp>\n\u003Cp>随着TikTok、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-Instagram\">Instagram\u003C\u002Fa>等平台传播，“哭哭马”引发全球抢购热潮。产品定价3.89–18.96美元，依尺寸差异浮动，在亚马逊、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F19640\">Etsy\u003C\u002Fa>、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fproduct\u002F11\">速卖通\u003C\u002Fa>等多平台热销。\u003C\u002Fp>\n\u003Cp>制造商张火清迅速响应流量：注册社媒账号、开展直播带货，并将生产线由2条紧急扩至十余条，日产量从数百件飙升至超1.5万件，成功承接这波“泼天流量”。\u003C\u002Fp>\n\u003Ch2>一只小马走向全球市场\u003C\u002Fh2>\n\u003Cp>“How many do you want？（你们想要多少？）”面对海外客户，张火清用流利英语报价：“小号7.8元\u002F个，大号11.9元\u002F个，‘哭哭马’交期7–15天。”\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260128\u002F4c673ef4-a1ad-4cd6-b799-d28faf6b4cd8.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：每经记者\u003C\u002Fp>\n\u003Cp>“哭哭马”不仅在国内热卖，更依托义乌外贸优势加速出海。据张火清透露，单周海内外订单额突破600万元，销往\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F45256\">巴西\u003C\u002Fa>、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F40247\">墨西哥\u003C\u002Fa>、南非、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F48371\">俄罗斯\u003C\u002Fa>、西班牙、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-gangkou\">巴基\u003C\u002Fa>斯坦等国。\u003C\u002Fp>\n\u003Cp>据《潮新闻》报道，该产品已提交\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\u002Fshuiwu_71\">外观专利\u003C\u002Fa>；日均销量近2万件，订单已排至2026年3月。\u003C\u002Fp>\n\u003Ch2>从单一爆品到周边创新\u003C\u002Fh2>\n\u003Cp>“哭哭马”带动整个马年生肖玩偶品类增长，斑马、羊驼、独角兽等形似或谐音“马”的公仔销量同步攀升。\u003C\u002Fp>\n\u003Cp>更重要的是，其消费场景正持续拓宽——不再局限于年货礼赠，而是以“情绪共鸣”切入年轻人日常潮玩赛道：\u003C\u002Fp>\n\u003Cul>\n \u003Cli>与潮玩盲盒、文创周边组合销售；\u003C\u002Fli>\n \u003Cli>二次包装+职场吐槽贴纸，打造工位解压摆件；\u003C\u002Fli>\n \u003Cli>搭配露营装备，变身户外萌趣挂件。\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>全球情绪经济洞察\u003C\u002Fh2>\n\u003Cp>全球超半数消费者长期承受中度至重度压力。在此背景下，“哭哭马”只是义乌捕捉全球情绪需求的一个缩影。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260128\u002Ff7663ef9-63b1-48cc-9a9e-01431e31b6f5.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Cp>图源：The Business Research\u003C\u002Fp>\n\u003Cp>The Business Research数据显示：全球减压玩具市场规模预计2025年达58.8亿美元，2030年将增至79.5亿美元，年复合增长率6.1%。\u003C\u002Fp>\n\u003Cp>从捏捏乐、史莱姆、萝卜刀、伴飞小鸟，到“哭哭马”，义乌正从“世界工厂”升级为“情绪工厂”。越来越多中国卖家布局情绪经济：推出AI陪伴机器人、虚拟人物聊天\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\">服务\u003C\u002Fa>、情绪寄托绿植、情绪潮玩盲盒等新品类。\u003C\u002Fp>\n\u003Cp>长远来看，卖家需推动业务从单一爆品向全球化品牌升级，强化IP原创能力，规避同质化竞争。个性化、绿色消费与体验式消费将持续成为情绪经济核心增长方向。\u003C\u002Fp>","901","592","0","1",false,{"id":5,"status":29,"accountNumber":30,"nickName":6,"gender":8,"identity":31,"authenticationStatus":8,"authenticationType":10,"claimStatus":29,"failedReason":9,"freezeReason":9,"phoneNumber":30,"email":9,"picture":32,"description":33,"registerTime":34,"submitTime":35,"area":36,"lastLoginTime":37,"lastLoginIp":38,"lastLoginArea":9,"accountName":39,"wechatNumber":9,"wechatQrcode":15,"wechatOfficialAccountQrcode":15,"fansTotal":40,"followTotal":41,"pvTotal":42,"showPvTotal":43,"createTime":34,"updateTime":44,"deleteFlag":29,"areaName":9,"contentTotal":45,"isFollow":9,"validityPeriodStart":46,"validityPeriodEnd":47,"companyLogo":48,"companyAbbreviation":6,"companyName":39,"accountPoints":9,"level":49,"accountType":10,"regSource":10},0,"17891921788",11,"company\u002Fd5675aa1ff61493595efbfecaf81872e.jpg","领先的跨境资源整合，信息共享平台","2023-06-20 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