[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":39,"firstTagList":46,"secondTagList":47,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"67572892","74157","东坤科技Adseasy","2026 东坤跨境趋势报告：新市场和本地化",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F0845a78f-c914-43bf-8755-2160454f9552.png","2026-01-09 12:35:00","2026-01-09 09:11:20","2026 东坤跨境趋势报告：新市场和本地化- 大数跨境","","2025年底，亚马逊推出“下一代跨境链”，实现中国卖家“一次上架、一次入仓”；TikTok Shop","11202601091235002697","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FzHnzAEMPZml-DYtizDoTfg\", \"author\": \"\", \"publishTime\": \"2026-01-09 09:11:20\"}","【东坤科技Adseasy】公众号","system","市场在变化，平台在变化","\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002Fe547e023-6747-4720-aafc-b4b09d2d83c5.png\">\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F79ff5011-e832-4592-bf9d-8b55f3b71922.png\">\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cp>2025年底，\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F1193\">亚马逊\u003C\u002Fa>推出“下一代跨境链”，实现中国卖家“一次上架、一次入仓”；\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fproduct\u002F3\">TikTok Shop\u003C\u002Fa>加速布局\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F40247\">墨西哥\u003C\u002Fa>、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F45256\">巴西\u003C\u002Fa>等新兴市场，同步提升美欧等成熟市场的合规门槛。\u003C\u002Fp>\n \u003Cp>平台策略转向清晰：2026年跨境竞争已从流量与规模扩张，升级为以合规性、运营效率和本地化能力为核心的深度博弈。\u003C\u002Fp>\n \u003Cp>东坤基于《2026全球全品类消费趋势\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Freport\">报告\u003C\u002Fa>》及主流平台战略动向，对2026年欧美及新兴市场趋势作如下研判——\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002Fa8dce9fb-5a0b-45a9-8881-357ecc3eca19.png\" style=\"vertical-align: middle;max-width: 100%;width: 764px;box-sizing: border-box;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Ch2>2026年重点潜力品类\u003C\u002Fh2>\n \u003Cp>全球消费正从基础功能向智能体验、绿色环保与情绪价值升级。生活百货需聚焦场景化解决方案，时尚品类强调趋势响应与本地价格策略，消费品重在品牌建设与用户忠诚，消费电子则依托AI落地与创作者经济开辟新增长点。\u003C\u002Fp>\n \u003Ch3>生活百货\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>核心趋势：\u003C\u002Fstrong>功能迈向体验，智能化与环保属性成关键\u003Cbr> \u003Cstrong>代表单品：\u003C\u002Fstrong>深循环电池、自动猫砂盆、定制化拼图\u003Cbr> \u003Cstrong>增长逻辑：\u003C\u002Fstrong>围绕“车龄经济”“智能净化”等具体场景提供解决方案\u003C\u002Fp>\n \u003Ch3>时尚品类\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>核心趋势：\u003C\u002Fstrong>潮流快速响应，与本地化价格策略深度结合\u003Cbr> \u003Cstrong>运营关键：\u003C\u002Fstrong>精准匹配区域偏好，把握季节性销售高峰\u003C\u002Fp>\n \u003Ch3>消费品（个护\u002F美妆等）\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>核心趋势：\u003C\u002Fstrong>确定性“品质生活”升级\u003Cbr> \u003Cstrong>三大机遇：\u003C\u002Fstrong>\u003Cbr> • 银发主场：老龄化驱动的精准个护与营养产品\u003Cbr> • 智美日常：智能肤发设备（66%\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F583\">北美\u003C\u002Fa>消费者愿付费）、天然成分个护\u003Cbr> • 精养未来：智能育儿喂养与出行产品\u003C\u002Fp>\n \u003Ch3>消费电子\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>核心趋势：\u003C\u002Fstrong>创造新需求驱动增长\u003Cbr> \u003Cstrong>两大曲线：\u003C\u002Fstrong>\u003Cbr> • AI硬件落地：如AI翻译耳机\u003Cbr> • 创作者经济：Vlog催生轻便三脚架、细分摄影包等\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F9cbc6fab-509c-409c-ac01-7c8fe70666b1.png\" style=\"vertical-align: middle;max-width: 100%;width: 764px;box-sizing: border-box;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Ch2>主流平台2026年战略调整\u003C\u002Fh2>\n \u003Ch3>亚马逊\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>战略核心：\u003C\u002Fstrong>“下一代跨境链” + 全球智能\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\u002Fwuliu\">物流\u003C\u002Fa>网络\u003Cbr> \u003Cstrong>关键举措：\u003C\u002Fstrong>\u003Cbr> • 推出“上线即售全球”模式，简化履约流程\u003Cbr> • 2026年3月于\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=440300\">深圳\u003C\u002Fa>设立全球首个智能枢纽仓\u003Cbr> • 物流新增越南启运地，覆盖\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F40129\">加拿大\u003C\u002Fa>、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F45907\">澳大利亚\u003C\u002Fa>等市场\u003Cbr> • 在墨西哥、巴西站点推出新卖家激励计划（含最高5%初始销售奖励）\u003C\u002Fp>\n \u003Ch3>\u003Ca href=\"https:\u002F\u002Fwww.m123.com\u002Fproduct\u002F100637\">TikTok\u003C\u002Fa> Shop\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>战略核心：\u003C\u002Fstrong>从“流量场”转向“成熟交易场”，强化合规基建\u003Cbr> \u003Cstrong>市场举措：\u003C\u002Fstrong>\u003Cbr> • 加速开拓墨西哥、巴西等新兴市场\u003Cbr> \u003Cstrong>规则收紧（美欧成熟市场）：\u003C\u002Fstrong>降低税务准入门槛、限制USPS自发货、上调保证金\u003Cbr> \u003Cstrong>对卖家影响：\u003C\u002Fstrong>推动从流量运营转向供应链、数据与合规的全方位精细化竞争\u003C\u002Fp>\n \u003Ch3>\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fu\u002F8154\">Temu\u003C\u002Fa>\u003C\u002Fh3>\n \u003Cp>\u003Cstrong>战略核心：\u003C\u002Fstrong>极致低价 + 游戏化社交裂变\u003Cbr> \u003Cstrong>核心策略：\u003C\u002Fstrong>\u003Cbr> • 制造直采：压缩中间环节，保障价格优势\u003Cbr> • 游戏化体验：通过互动小游戏、奖励机制提升复购率\u003Cbr> • 病毒式营销：密集投放“好物开箱”类内容，撬动社媒传播\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F5456972d-251c-42dc-830c-73f8005b1ca5.png\" style=\"vertical-align: middle;max-width: 100%;width: 764px;box-sizing: border-box;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Ch2>新兴市场：\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F337\">拉美\u003C\u002Fa>与\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F1153\">中东\u003C\u002Fa>成新蓝海\u003C\u002Fh2>\n \u003Cp>欧美及\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F327\">东南亚\u003C\u002Fa>市场日趋饱和，而拉美与中东凭借年轻人口结构、快速提升的互联网渗透率与强劲消费需求，有望成为2026年\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002F\">跨境电商\u003C\u002Fa>增长主引擎。\u003C\u002Fp>\n \u003Ch3>拉美市场（以巴西、墨西哥为核心）\u003C\u002Fh3>\n \u003Cp>电商基础设施持续完善，年轻网民基数庞大。亚马逊已针对墨、巴站点推出新卖家激励计划；TikTok Shop亦于2025年将两国列为首批新兴市场试点，验证内容电商本地化潜力。\u003C\u002Fp>\n \u003Ch3>中东市场（以\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F54028\">沙特\u003C\u002Fa>、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F54181\">阿联酋\u003C\u002Fa>为代表）\u003C\u002Fh3>\n \u003Cp>高购买力、高客单价特征显著，消费者对品牌力与产品品质要求更高。成功关键在于深度本地化：尊重文化习俗、适配斋月\u002F开斋节等重要节点营销。\u003C\u002Fp>\n \u003Cp>2026年，平台策略加速迭代，跨境卖家需摒弃单一中心思维，以更智能、更合规、更本地化的姿态，在稳守欧美东南亚基本盘的同时，积极深耕拉美与中东，方能在结构性变革中赢得增长确定性。\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002Fe4e57716-82fd-4b52-be7a-7c72f983740d.png\" style=\"vertical-align:middle;max-width:100%;width:123px;box-sizing:border-box;height:147px;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cp>东坤科技持续关注海外平台动态，提供TikTok、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fsolution\u002Fgoogle-service\">Google\u003C\u002Fa>、YouTube、亚马逊、Kwai等平台广告开户与全域营销\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\">服务\u003C\u002Fa>。\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cp>Google 广告一级代理商\u003C\u002Fp>\n  \u003Cp>TikTok 跨境广告一级代理商\u003C\u002Fp>\n  \u003Cp>Kwai 广告一级代理商\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002Ff6ae2f81-8cf5-4865-9188-5f303c56253e.png\" style=\"margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;vertical-align: bottom;height: auto !important;visibility: visible !important;width: 647px !important;\">\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F36f762b6-f601-4b4f-b66f-6a4525f122d0.png\" style=\"margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;vertical-align: bottom;height: auto !important;letter-spacing: 0.578px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;visibility: visible !important;width: 647px !important;\">\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F752d3cc8-8aa3-41d9-99b0-9a6235a40fcd.png\" style=\"margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;vertical-align: bottom;height: auto !important;visibility: visible !important;width: 647px !important;\">\n\u003C\u002Fsection>\n\u003Cp>— 更多精彩内容 —\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260109\u002F01b50ab9-dcb0-485e-aa71-823a60865c6a.png\" style=\"margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;vertical-align: bottom;height: auto !important;visibility: visible !important;width: 647px !important;\">\n\u003C\u002Fsection>","461","301","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":8,"identity":30,"authenticationStatus":8,"authenticationType":28,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":9,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":33,"area":34,"lastLoginTime":9,"lastLoginIp":9,"lastLoginArea":9,"accountName":9,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":25,"followTotal":25,"pvTotal":35,"showPvTotal":36,"createTime":33,"updateTime":37,"deleteFlag":28,"areaName":9,"contentTotal":38,"isFollow":9,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":15,"companyAbbreviation":15,"companyName":9,"accountPoints":9,"level":28,"accountType":10,"regSource":10},0,"jp3oNEtBowr0b7sa",-1,"user\u002Faf5687a5847348ccb7bab32713a37011.jpg","东坤科技专注于为中国商家提供海外营销服务。东南亚、欧美海外媒体Facebook、TikTok、Google广告开户；东南亚、欧美红人营销服务","2025-08-15 09:23:26","110100","9344","14085","2026-10-23 06:01:16","258",[40],{"contentId":4,"id":41,"name":42,"status":28,"type":10,"subType":8,"description":43,"changeTime":44,"pv":45,"firstTagIdList":9,"firstTagList":9},"3","出海蓝图","跨境人必须知道的海外市场格局","2023-02-10 09:45:23","8626960",[],[]]