[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":39,"firstTagList":46,"secondTagList":47,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"39237245","205240","有米有数有洞察","从超级爆品到超级品牌：珀莱雅抖音FACT+全域经营方法论拆解",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F67fcdd80-4e03-437c-898f-08039d2a9aca.png","2025-12-03 10:05:52","2022-08-15 17:47:56","从超级爆品到超级品牌：珀莱雅抖音FACT+全域经营方法论拆解- 大数跨境","","文末扫描二维码添加小助手哦，领《2022抖音618珀莱雅深度复盘报告》。 在之前的文章中，我们对有米","11202512031005520139","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FQueeeH3WyX0yNjbX0YJ5lw\", \"author\": \"有米云\", \"publishTime\": \"2022-08-15 17:47:56\"}","【有米有数有洞察】公众号","system","有米云数据洞察品牌营销打法，拆解珀莱雅抖音FACT+全域营销策略。","\u003Csection data-role=\"outer\" label=\"edit by 135editor\">\n \u003Csection data-role=\"outer\" label=\"edit by 135editor\">\n  \u003Csection data-tools=\"135编辑器\" data-id=\"16\" data-width=\"95%\" >\n   \u003Csection style=\"background-color: rgba(219, 229, 241, 0.2);border-color: #faebcc;color: #4f81bd;border-radius: 4px;font-size: 14px;text-align: justify;letter-spacing: 1.5px;line-height: 1.75em;padding: 1em 0.8em;margin: 10px auto;box-sizing: border-box;\">\n    \u003Cp style=\"text-align:justify;vertical-align: inherit;line-height: 1.75em;\">\u003Cspan style=\"color: rgb(20, 145, 239);font-size: 15px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>文末扫描二维码添加小助手哦，领《2022抖音618珀莱雅深度复盘报告》。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"vertical-align:inherit;\">\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;clear: both;min-height: 1em;cursor: text;caret-color: #ff0000;text-decoration-thickness: initial;vertical-align: inherit;line-height: 1.59em;\">\u003Cspan style=\"max-inline-size: 100%;margin: 0px;padding: 0px;cursor: text;color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">在之前的文章中，我们对有米云平台提供的相关数据进行分析梳理，拆解了让珀莱雅走向爆火的货品布局策略：\u003Cstrong>\u003Cspan style=\"max-inline-size: 100%;margin: 0px;padding: 0px;cursor: text;font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;text-align: left;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">锚定高增速功效护肤赛道，深耕单品破圈打法。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003Cblockquote class=\"js_blockquote_wrap\" data-type=\"1\" data-url=\"http:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzkzMzM2OTExNA==&mid=2247484570&idx=1&sn=59b33daad67e2ec6587abc0dd4df6e86&chksm=c24cc0eff53b49f97b08bf917e3ab5ffa91d017167f2cf205c8dbfaae000ed516ca8b1d24680#rd\" data-author-name=\"有米云\" data-content-utf8-length=\"9\" data-source-title=\"618连拿三个第一、GMV破5亿，珀莱雅在抖音做对了什么？\">\n    \u003Csection class=\"js_blockquote_digest\">\n     \u003Cp>珀莱雅货品布局策略\u003C\u002Fp>\n    \u003C\u002Fsection>\n    \u003Csection class=\"blockquote_info js_blockquote_source\" data-json=\"%7B%22type%22%3A%22inner%22%2C%22source%22%3A%22biz%22%2C%22digest%22%3A%22%3Cp%3E%E7%8F%80%E8%8E%B1%E9%9B%85%E8%B4%A7%E5%93%81%E5%B8%83%E5%B1%80%E7%AD%96%E7%95%A5%3C%2Fp%3E%22%2C%22digestLen%22%3A9%2C%22text%22%3A%22%22%2C%22article%22%3A%7B%22title%22%3A%22618%E8%BF%9E%E6%8B%BF%E4%B8%89%E4%B8%AA%E7%AC%AC%E4%B8%80%E3%80%81GMV%E7%A0%B45%E4%BA%BF%EF%BC%8C%E7%8F%80%E8%8E%B1%E9%9B%85%E5%9C%A8%E6%8A%96%E9%9F%B3%E5%81%9A%E5%AF%B9%E4%BA%86%E4%BB%80%E4%B9%88%EF%BC%9F%22%2C%22url%22%3A%22http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzkzMzM2OTExNA%3D%3D%26mid%3D2247484570%26idx%3D1%26sn%3D59b33daad67e2ec6587abc0dd4df6e86%26chksm%3Dc24cc0eff53b49f97b08bf917e3ab5ffa91d017167f2cf205c8dbfaae000ed516ca8b1d24680%23rd%22%2C%22nickname%22%3A%22%E6%9C%89%E7%B1%B3%E4%BA%91%E8%90%A5%E9%94%80%E6%B4%9E%E5%AF%9F%22%2C%22authorName%22%3A%22%E6%9C%89%E7%B1%B3%E4%BA%91%22%7D%2C%22hasReportOverSize%22%3Afalse%2C%22editorReportData%22%3A%5B%7B%22id%22%3A%22122333%22%2C%22key%22%3A%2278%22%2C%22len%22%3A1%7D%5D%7D\">\n     \u003Cspan class=\"blockquote_biz\">有米云，公众号：有米云营销洞察\u003Ca href=\"http:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzkzMzM2OTExNA==&mid=2247484570&idx=1&sn=59b33daad67e2ec6587abc0dd4df6e86&chksm=c24cc0eff53b49f97b08bf917e3ab5ffa91d017167f2cf205c8dbfaae000ed516ca8b1d24680#rd\" class=\"blockquote_article\">618连拿三个第一、GMV破5亿，珀莱雅在抖音做对了什么？\u003C\u002Fa>\u003C\u002Fspan>\n    \u003C\u002Fsection>\n   \u003C\u002Fblockquote>\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;clear: both;min-height: 1em;cursor: text;caret-color: #ff0000;text-decoration-thickness: initial;vertical-align: inherit;line-height: 1.59em;\">\u003Cspan style=\"max-inline-size: 100%;margin: 0px;padding: 0px;cursor: text;font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"max-inline-size: 100%;margin: 0px;padding: 0px;cursor: text;color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">本期我们将透过抖音兴趣电商的策略升级，看作为元老级护肤品牌的珀莱雅，是如何借兴趣电商的东风，在抖音平台率先取得亮眼的成绩。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;clear: both;min-height: 1em;cursor: text;caret-color: #ff0000;text-decoration-thickness: initial;vertical-align: inherit;line-height: 1.59em;\">\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-tools=\"135编辑器\" data-id=\"115811\">\n   \u003Csection style=\"margin: 20px auto;\">\n    \u003Csection>\n     \u003Csection style=\"display: flex;justify-content: center;\">\n      \u003Csection style=\"background-color: #ffffff;display: flex;align-items: center;padding-right: 5px;box-sizing: border-box;\">\n       \u003Csection style=\"margin-left: 5px;\">\n        \u003Csection style=\"box-sizing:border-box;width: 0px;height: 1px;border-left: 15px solid #1491ef;border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;\">\n         \u003Cbr>\n        \u003C\u002Fsection>\n       \u003C\u002Fsection>\n       \u003Csection style=\"margin-left: 5px;\">\n        \u003Csection style=\"box-sizing:border-box;width: 0px;height: 1px;border-left: 15px solid #1491ef;border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;\">\n         \u003Cbr>\n        \u003C\u002Fsection>\n       \u003C\u002Fsection>\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n     \u003Csection style=\"box-sizing:border-box;width: 100%;height: 1px;background-color: #1491ef;margin-top: -6px;max-width: 100% !important;overflow: hidden;\" data-width=\"100%\">\n      \u003Cbr>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;clear: both;min-height: 1em;cursor: text;caret-color: #ff0000;text-decoration-thickness: initial;vertical-align: inherit;line-height: 1.59em;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;\">\u003Cbr>\u003C\u002Fp>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6iubledcrmkzg5d3hb"},["span",{"data-type":"text"},["span",{"bold":true,"data-type":"leaf"},"抓住内容经营的“流量密码”"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 13.5pt;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>抓住内容经营的“流量密码”\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;clear: both;min-height: 1em;cursor: text;caret-color: #ff0000;text-decoration-thickness: initial;vertical-align: inherit;line-height: 1.59em;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;\">\u003Cbr>\u003C\u002Fp>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l60danx25ogu1sl5323","jc":"justify","spacing":{"line":1.5,"lineRule":"auto","afterAutospacing":false,"after":26.666666666666668}},["span",{"data-type":"text"},["span",{"bold":false,"color":"#000000","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"spacing":0.20400000000000001,"sz":11,"szUnit":"pt","data-type":"leaf"},"今年的 618 已经落下帷幕。数据显示，618 期间美容护肤类商品全网销售额为超 307 亿元，香水彩妆类全网销售额超 103 亿元，合计销售额达 410 亿元。然而对比 2021 年同期数据，美容护肤类商品销售额下滑了 18.9%，香水彩妆类下滑了 22.1%。"]]],["p",{"uuid":"l60fa9rt6prhu84kevp","jc":"justify","spacing":{"line":1.5,"lineRule":"auto","afterAutospacing":false,"after":26.666666666666668}},["span",{"data-type":"text"},["span",{"bold":false,"color":"#000000","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"spacing":0.20400000000000001,"sz":11,"szUnit":"pt","data-type":"leaf"},"美妆护肤赛道遇冷，不少国货品牌都在面临着增长困境，试图在新渠道、新品类里寻找新的突破点。"]]],["p",{"uuid":"l61z5xruxj8kdllvw","jc":"justify","spacing":{"line":1.5,"lineRule":"auto","afterAutospacing":false,"after":26.666666666666668}},["span",{"data-type":"text"},["span",{"bold":false,"color":"#000000","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"spacing":0.20400000000000001,"sz":11,"szUnit":"pt","data-type":"leaf"},"聚焦美妆行业内的头部玩家，我们发现了在国货护肤赛道表现亮眼的品牌，通过对渠道的精准把控，充分挖掘自身在细分领域的优势，从而做到了逆"],["span",{"bold":false,"color":"rgb(0, 0, 0)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"spacing":0.20400000000000001,"sz":11,"szUnit":"pt","data-type":"leaf"},"势增长。下面我们将通过有米云数据平台洞察品牌在抖音电商上的营销打法。"]]]]\">\n    \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6ivfg7hhcvwr0ik1js"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"传统的货架电商所主打的「人找货」模式不同，抖音的“兴趣电商”，是通过短视频、直播等内容种草的方式搭建了一条「货找人」的全新链路。"],["span",{"bold":true,"color":"#408BFB","sz":11,"szUnit":"pt","data-type":"leaf"},"而「货找人」的核心在于优质内容的输出，利用兴趣激发消费者的购物欲望。"]]],["p",{"uuid":"l6kfyvp9sd1thuu9d8"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"在抖"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"音电商推出的「FACT 经营矩阵」中，通过阵地自营、达人矩阵、主题活动、头部大 V为广大商家梳理出了内容供给的四条赛道。"]]],["p",{"uuid":"l6iuqzjxobdvldwbvuf"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"而随着用户购物心智的不断成熟，消费场景开始变得更加多元化。为帮助商家把握增长机遇，抖音电商以生意长效增长为核心命题，对FACT 经营矩阵进行了全面升级。"]]],["p",{"uuid":"l6ksr4si573vor2i9ju"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"今年 5 月，抖音电商推出了升级版的"],["span",{"bold":true,"color":"#408BFB","sz":11,"szUnit":"pt","data-type":"leaf"},"「FACT+全域经营方法论」"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"，在内容场的基础上补充了由抖音商城与搜索组成中心场。"]]],["p",{"uuid":"l6iw0cigh7osmfai3v"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"在抖音电商早期，「货找人」经营模式为商家开辟了人群触达新路径，而抖音商城和搜索的补充，则打通了「人找货」的消费链路。"]]],["p",{"uuid":"l6ix63q9l43928qpcpm"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"从 FACT 到 FACT+，抖音电商经营方法论的不断完善，为品牌和商家带来了新的生意增长。"]]],["p",{"uuid":"l6k7ygrisvvoc5a7wpb"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"珀莱雅凭借其敏锐的洞察，紧跟抖音电商的策略升级，不断优化，步步跃升。下面我们将透过有米云数据平台，拆解珀莱雅内容经营的“流量密码”。"]]]]\">\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">传统的\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">货架电商\u003C\u002Fspan>\u003C\u002Fstrong>所主打的「人找货」模式不同，抖音的“\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">兴趣电商\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">”，是通过短视频、直播等内容种草的方式搭建了一条「货找人」的全新链路。而「货找人」的核心在于优质内容的输出，利用兴趣激发消费者的购物欲望。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">在去年抖音电商推出的「FACT 经营矩阵」中，通过\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"color: rgb(20, 145, 239);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">阵地自营、达人矩阵、主题活动、头部大 V\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">为广大商家梳理出了内容供给的四条赛道。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">而随着用户购物心智的不断成熟，消费场景开始变得更加多元化。为帮助商家把握增长机遇，抖音电商以生意长效增长为核心命题，对FACT 经营矩阵进行了全面升级。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(38, 38, 38);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">今年 5 月，抖音电商推出了升级版的\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">「FACT+全域经营方法论」\u003C\u002Fspan>\u003C\u002Fstrong>，在内容场的基础上补充了由抖音商城与搜索组成中心场。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align: center;text-indent: 0px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.3925925925925926\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F93b731ad-ba19-4efd-a194-35b091a0e72e.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 173.047px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F93b731ad-ba19-4efd-a194-35b091a0e72e.png\">\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">在抖音电商早期，「货找人」经营模式为商家开辟了人群触达新路径，而抖音商城和搜索的补充，则打通了「人找货」的消费链路。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">从 FACT 到 FACT+，抖音电商经营方法论的不断完善，为品牌和商家带来了新的生意增长。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅凭借其敏锐的洞察，紧跟抖音电商的策略升级，不断优化，步步跃升。下面我们将透过\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">有米云数据平台\u003C\u002Fspan>\u003C\u002Fstrong>，拆解珀莱雅内容经营的“流量密码”。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003C\u002Farticle>\n    \u003Cp style=\"text-align:justify;text-indent: 0px;margin-left: 0px;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cbr>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["h4",{"jc":"justify","ind":{},"spacing":{"line":1.5,"lineRule":"auto","afterAutospacing":false,"after":26.666666666666668},"uuid":"l61lxlfxx4artnkqc4"},["span",{"data-type":"text"},["span",{"bold":true,"color":"rgb(0, 0, 0)","fonts":{"ascii":"PingFang SC","hAnsi":"PingFang SC","cs":"PingFang SC","eastAsia":"PingFang SC"},"sz":13.5,"szUnit":"pt","data-type":"leaf"},"珀莱雅：国货护肤佼佼者，618多渠道国货护肤排名第一"]]]]\">\n    \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n     \u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"107600\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n      \u003Csection style=\"text-align: center;margin: 10px 17px;\">\n       \u003Csection style=\"display: inline-block;\">\n        \u003Csection style=\"box-sizing:border-box;width: 21px;transform: translate(-17px, 0px);-webkit-transform: translate(-17px, 0px);-moz-transform: translate(-17px, 0px);-ms-transform: translate(-17px, 0px);-o-transform: translate(-17px, 0px);\">\n         \u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F7edb2bce-6530-4902-ac37-16ab279ce840.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F7edb2bce-6530-4902-ac37-16ab279ce840.png\">\n        \u003C\u002Fsection>\n        \u003Csection style=\"box-sizing:border-box;width: 40px;height: 40px;background-color: #1491ef;border-radius: 50%;margin: -18px 0 -15px 0;\">\n         \u003Csection style=\"font-size: 17px;letter-spacing: 1.5px;color: #fff;line-height: 40px;\">\n          \u003Cp style=\"margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>1\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n         \u003C\u002Fsection>\n        \u003C\u002Fsection>\n        \u003Csection style=\"display: flex;justify-content: flex-end;transform: translate(12px, 0px);-webkit-transform: translate(12px, 0px);-moz-transform: translate(12px, 0px);-ms-transform: translate(12px, 0px);-o-transform: translate(12px, 0px);\">\n         \u003Csection style=\"box-sizing:border-box;width: 14px;\">\n          \u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F8696d42b-2f43-43b1-8af0-687f0582f006.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F8696d42b-2f43-43b1-8af0-687f0582f006.png\">\n         \u003C\u002Fsection>\n        \u003C\u002Fsection>\n       \u003C\u002Fsection>\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n    \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n     \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 17px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"text-indent: 28px;caret-color: red;color: rgb(63, 63, 63);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">F：阵地自营\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n    \u003C\u002Fsection>\n    \u003Cp>\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:justify;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">搭建自有阵地是打造品牌形象、沉淀品牌人群资产的重要措施，也是品牌与消费者直接互动的窗口。\u003C\u002Fspan>\u003Cstrong style=\"color: rgb(20, 145, 239);\">\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">在阵地自营方面，珀莱雅布局的账号矩阵已趋于成熟。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l60i0culv89u0zqt7s","jc":"justify","spacing":{"line":1.5,"lineRule":"auto","afterAutospacing":false,"after":26.666666666666668}},["span",{"data-type":"text"},["span",{"bold":false,"color":"rgb(0, 0, 0)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"spacing":0.20400000000000001,"sz":11,"szUnit":"pt","data-type":"leaf"},"大单品持续增长 ，新品亮眼超预期，抖音618期间珀莱雅交出了一份非常亮眼的答卷：618销售额位居天猫、抖音、京东三渠道国货美妆第一。"]]]]\">\n    \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6k4v4mw3cqzlu7bke1"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"搭建自有阵地是打造品牌形象、沉淀品牌人群资产的重要措施，也是品牌与消费者直接互动的窗口。"]]],["p",{"uuid":"l6k4v2gif44veqhorf"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"在阵地自营方面，珀莱雅布局的账号矩阵已趋于成熟。"]]],["p",{"uuid":"l6kgaj815x9000munlu"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"珀莱雅在抖音共有了 2 个官方店铺："],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"珀莱雅官方旗舰店、珀莱雅旗舰店"],["span",{"data-type":"leaf"},"，以及4个活跃品牌自播账号 "],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"@珀莱雅官方旗舰店，@珀莱雅品牌直播，@珀莱雅旗舰店，@珀莱雅·时光秘密"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"。直播间均以纯净颜色的为背景展示主推产品。通过每15分钟一次的福袋抽奖活动拉长观众停留时间。"]]],["p",{"uuid":"l6k84rnyhn7noslozqw"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"截止日前 "],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"@珀莱雅官方旗舰店"],["span",{"data-type":"leaf"}," 品牌自播号有 398.2 万粉丝，"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"珀莱雅官方旗舰店 "],["span",{"data-type":"leaf"},"店铺销量已超 692.1 万件。据有米云数据平台显示，@珀莱雅官方旗舰店 品牌号在 6 月 18 日销售额呈现井喷式增长，当日直播时长近 20 小时，预估销售额 956.2万。"]]]]\">\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅在抖音共有了 2 个官方店铺：珀莱雅官方旗舰店、珀莱雅旗舰店，以及4个活跃品牌自播账号 @珀莱雅官方旗舰店，@珀莱雅品牌直播，@珀莱雅旗舰店，@珀莱雅·时光秘密。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">直播间均以纯净颜色的为背景展示主推产品，通过每15分钟一次的福袋抽奖活动拉长观众停留时间。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">截止日前 \u003C\u002Fspan>\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">@珀莱雅官方旗舰店\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\"> 品牌自播号有 398.2 万粉丝，\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅官方旗舰店\u003C\u002Fspan>\u003C\u002Fstrong> 店铺销量已超 692.1 万件。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">据有米云数据平台显示，在 \u003Cspan style=\"color: rgb(63, 63, 63);font-size: 14.6667px;letter-spacing: 0.272px;text-align: left;caret-color: rgb(255, 0, 0);text-decoration-thickness: initial;display: inline !important;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">618 活动最后一天，\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">@珀莱雅官方旗舰店\u003C\u002Fspan>\u003C\u002Fstrong> 品牌自播号销售额呈现井喷式增长，\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">当日直播时长 20 小时，预估销售额额\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\"> 956.2万\u003C\u002Fspan>\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align: center;text-indent: 0px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.38796296296296295\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F4c4da3fa-e50a-487a-88e0-cb71eafbeb51.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 171px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F4c4da3fa-e50a-487a-88e0-cb71eafbeb51.png\">\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003C\u002Farticle>\n    \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6izaalq2rb9can7wsp"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"从直播引流创意数趋势来看，整个 618 期间，珀莱雅的直播投流力度持续加大，官方直播间每日引流创意数均在 300以上，6 月 14 日创意数高达 851，而 618 活动最后一天直播引流创意数也有近 800。"]]],["p",{"uuid":"l6izvb4qoq5t1mkp84s"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"引流的短视频素材主要有两大类型，分别是"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"强调商品利益点型"],["span",{"data-type":"leaf"},"以及"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"强调商品卖点展示型"],["span",{"data-type":"leaf"},"。"]]]]\">\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">从直播引流创意数趋势来看，整个 618 期间，珀莱雅的直播投流力度持续加大，官方直播间每日引流创意数均在 300+，\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">6 月 14 日创意数高达 851。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Cp style=\"text-align:center;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.3731481481481482\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fb0a6d4cd-8c6c-4848-b2df-23ad72d46207.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 164.469px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fb0a6d4cd-8c6c-4848-b2df-23ad72d46207.png\">\u003C\u002Fp>\n     \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n     \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6izvb4qoq5t1mkp84s"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"引流的短视频素材主要有两大类型，分别是"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"强调商品利益点型"],["span",{"data-type":"leaf"},"以及"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"强调商品卖点展示型"],["span",{"data-type":"leaf"},"。"]]]]\">\n      \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅官方旗舰店品牌自播号引流的短视频素材主要有两大类型，分别是\u003C\u002Fspan>\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">强调商品利益点型\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">以及\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">强调商品卖点展示型\u003C\u002Fspan>\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fp>\n     \u003C\u002Farticle>\n    \u003C\u002Farticle>\n   \u003C\u002Farticle>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Csection data-role=\"paragraph\">\n    \u003Cp style=\"vertical-align:inherit;\">\u003Cbr>\u003C\u002Fp>\n   \u003C\u002Fsection>\n   \u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"107600\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n    \u003Csection style=\"text-align: center;margin: 10px 17px;\">\n     \u003Csection style=\"display: inline-block;\">\n      \u003Csection style=\"box-sizing:border-box;width: 21px;transform: translate(-17px, 0px);-webkit-transform: translate(-17px, 0px);-moz-transform: translate(-17px, 0px);-ms-transform: translate(-17px, 0px);-o-transform: translate(-17px, 0px);\">\n       \u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F3a89b69e-979b-4e1f-b576-583aba1513d1.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F3a89b69e-979b-4e1f-b576-583aba1513d1.png\">\n      \u003C\u002Fsection>\n      \u003Csection style=\"box-sizing:border-box;width: 40px;height: 40px;background-color: #1491ef;border-radius: 50%;margin: -18px 0 -15px 0;\">\n       \u003Csection style=\"font-size: 17px;letter-spacing: 1.5px;color: #fff;line-height: 40px;\">\n        \u003Cp style=\"margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>2\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n       \u003C\u002Fsection>\n      \u003C\u002Fsection>\n      \u003Csection style=\"display: flex;justify-content: flex-end;transform: translate(12px, 0px);-webkit-transform: translate(12px, 0px);-moz-transform: translate(12px, 0px);-ms-transform: translate(12px, 0px);-o-transform: translate(12px, 0px);\">\n       \u003Csection style=\"box-sizing:border-box;width: 14px;\">\n        \u003Cimg data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fb29d10da-98aa-4b75-9864-42c8a9bc46e1.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fb29d10da-98aa-4b75-9864-42c8a9bc46e1.png\">\n       \u003C\u002Fsection>\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 17px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"text-indent: 28px;caret-color: red;color: rgb(63, 63, 63);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">A：达人矩阵\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"vertical-align:inherit;\">\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:justify;vertical-align: inherit;text-indent: 0em;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;text-align: left;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">通过合作大量达人，创作出不同风格、不同主题的丰富内容，可帮助品牌深度拓展消费人群。\u003C\u002Fspan>\u003C\u002Fp>\n   \u003Cp style=\"text-align:justify;vertical-align: inherit;text-indent: 0em;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cbr>\u003C\u002Fp>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6j1567xjwq5xxnaavj"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"通过合作大量达人，创作出不同风格、不同主题的丰富内容，可帮助品牌深度拓展消费人群。"]]],["p",{"uuid":"l6j1at7iw02faxwuun"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"有米云数据平台显示，在整个 618 期间，珀莱雅共合作了 90 位达人。合作的达人中，素人KOC占比超 90%，腰尾部达人合计占比 7%，头部达人虽然仅有 1.6%，但这部分头部大V们贡献了近 "],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"6 成"],["span",{"data-type":"leaf"},"的销售额。"]]],["p",{"uuid":"l6j1h2zswo31f89uiy"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"从TOP 10 合作的达人类型来看，珀莱偏好转化率更高的"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"美垂类"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"头部达人支撑产品销量，通过明星 "],["span",{"bold":true,"color":"#408BFB","sz":11,"szUnit":"pt","data-type":"leaf"},"@贾乃亮、@朱梓骁"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"}," 扩大品牌声量，从而实现声量、销量双引爆。"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">有米云数据平台显示，在整个 618 期间，珀莱雅共合作了\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\"> 90 \u003C\u002Fspan>\u003C\u002Fstrong>位达人。合作的达人中，素人\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">KOC占比超 90%\u003C\u002Fspan>\u003C\u002Fstrong>，腰尾部达人合计占比 7%，头部达人虽然仅有 1.6%，\u003C\u002Fspan>\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">但这部分\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">头部大V\u003C\u002Fspan>们\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">贡献了\u003C\u002Fspan> \u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">6 成\u003C\u002Fspan>销售额。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align: center;text-indent: 0px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.4046296296296296\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F64387170-71ac-41b7-b3de-9b364768de8d.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 178.359px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F64387170-71ac-41b7-b3de-9b364768de8d.png\">\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">从TOP 10 合作的达人类型来看，珀莱偏好转化率更高的\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">美垂类\u003C\u002Fspan>\u003C\u002Fstrong>头部达人支撑产品销量，通过明星 \u003C\u002Fspan>\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">@贾乃亮、@朱梓骁\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\"> 扩大品牌声量，从而实现声量、销量双引爆。\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Farticle>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"107600\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Csection style=\"text-align: center;margin: 10px 17px;\">\n    \u003Csection style=\"display: inline-block;\">\n     \u003Csection style=\"box-sizing:border-box;width: 21px;transform: translate(-17px, 0px);-webkit-transform: translate(-17px, 0px);-moz-transform: translate(-17px, 0px);-ms-transform: translate(-17px, 0px);-o-transform: translate(-17px, 0px);\">\n      \u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fe4cdf0f2-7d58-49af-9d80-9091ced024ea.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fe4cdf0f2-7d58-49af-9d80-9091ced024ea.png\">\n     \u003C\u002Fsection>\n     \u003Csection style=\"box-sizing:border-box;width: 40px;height: 40px;background-color: #1491ef;border-radius: 50%;margin: -18px 0 -15px 0;\">\n      \u003Csection style=\"font-size: 17px;letter-spacing: 1.5px;color: #fff;line-height: 40px;\">\n       \u003Cp style=\"margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>3\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n     \u003Csection style=\"display: flex;justify-content: flex-end;transform: translate(12px, 0px);-webkit-transform: translate(12px, 0px);-moz-transform: translate(12px, 0px);-ms-transform: translate(12px, 0px);-o-transform: translate(12px, 0px);\">\n      \u003Csection style=\"box-sizing:border-box;width: 14px;\">\n       \u003Cimg data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fa6cd5dbb-99fc-453b-8f92-028871292170.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fa6cd5dbb-99fc-453b-8f92-028871292170.png\">\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 17px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"caret-color: red;color: rgb(63, 63, 63);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">C：营销活动\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"vertical-align:inherit;\">\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;max-width: 100% !important;\">\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;clear: both;min-height: 1em;cursor: text;vertical-align: inherit;color: rgb(51, 51, 51);font-size: 17px;text-decoration-thickness: initial;line-height: 1.59em;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;text-align: left;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">主题营销活动可以让品牌获得大量的曝光机会，是品牌联合平台资源实现销量爆发增长的引擎。\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\n   \u003Cp style=\"text-align:justify;max-inline-size: 100%;margin: 0px;padding: 0px;clear: both;min-height: 1em;cursor: text;vertical-align: inherit;color: rgb(51, 51, 51);font-size: 17px;text-decoration-thickness: initial;line-height: 1.59em;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6j1lf4d0ojditrhal4p"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"主题营销活动可以让品牌获得大量的曝光机会，是品牌联合平台资源实现销量爆发增长的引擎。"]]],["p",{"uuid":"l6kgh21opzh1n2d67ta"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"618 前期，巨量引擎携手珀莱雅等一众国货品牌，以及张凯毅、张沫凡等头部达人，发布“"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"了不起的中国成分"],["span",{"data-type":"leaf"},"”IP项目。"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"以全方位的资源矩阵，抢占美妆与时尚圈的核心注意力，"],["span",{"data-type":"leaf"},"目前该话题播放量高达 39.4 亿次。"]]],["p",{"uuid":"l6kto3ygoglauvqq8zs"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"作为品牌本身，珀莱雅不仅能在巨量引擎所设的话题挑战中直接衔接流量峰值，也能根据自身特色，并且结合当下年轻群体流行的科技元素，打造了品牌专属话题 "],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"#玩转未来科技 "],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"，同时带动大量达人的自传播，为品牌催生兼具专业化、趣味化、社交化的UGC热潮。"]]],["p",{"uuid":"l6j1s1sp5z10fm7rlfx"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"不仅如此，珀莱雅还依托"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"抖音电商超级品牌日"],["span",{"data-type":"leaf"},"的优势为品牌赋能，带动品效持续增长，最后通过抖音 618 好物节实现有效收割。"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">618 前期，巨量引擎携手珀莱雅等一众国货品牌，以及张凯毅、张沫凡等头部达人，发布“\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">了不起的中国成分\u003C\u002Fspan>\u003C\u002Fstrong>”IP项目。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">以全方位的资源矩阵，抢占美妆与时尚圈的核心注意力，目前该话题播放量高达 \u003C\u002Fspan>\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">39.4 亿次\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">作为品牌本身，珀莱雅不仅能在巨量引擎所设的话题挑战中直接衔接流量峰值，也能根据自身特色，并且结合当下年轻群体流行的科技元素，打造了品牌专属话题 \u003C\u002Fspan>\u003Cspan style=\"color: #1491ef;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">#玩转未来科技\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\"> ，同时带动大量达人的自传播，为品牌催生兼具\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">专业化、趣味化、社交化\u003C\u002Fspan>\u003C\u002Fstrong>的UGC热潮。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.3925925925925926\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F5092a861-0d5b-41ff-b52f-9ab0bb570d20.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 173.047px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F5092a861-0d5b-41ff-b52f-9ab0bb570d20.png\">\u003C\u002Fp>\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cbr>\u003C\u002Fp>\n   \u003Cp style=\"text-align:justify;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">不仅如此，珀莱雅还依托抖音电商\u003C\u002Fspan>\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">超级品牌日的优势为品牌赋能，带动品效持续增长，最后通过抖音 618 好物节实现有效收割。\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"107600\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Csection style=\"text-align: center;margin: 10px 17px;\">\n    \u003Csection style=\"display: inline-block;\">\n     \u003Csection style=\"box-sizing:border-box;width: 21px;transform: translate(-17px, 0px);-webkit-transform: translate(-17px, 0px);-moz-transform: translate(-17px, 0px);-ms-transform: translate(-17px, 0px);-o-transform: translate(-17px, 0px);\">\n      \u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F65cf81e4-63d2-40cb-b905-0d7069033d6b.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F65cf81e4-63d2-40cb-b905-0d7069033d6b.png\">\n     \u003C\u002Fsection>\n     \u003Csection style=\"box-sizing:border-box;width: 40px;height: 40px;background-color: #1491ef;border-radius: 50%;margin: -18px 0 -15px 0;\">\n      \u003Csection style=\"font-size: 17px;letter-spacing: 1.5px;color: #fff;line-height: 40px;\">\n       \u003Cp style=\"margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>4\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n     \u003Csection style=\"display: flex;justify-content: flex-end;transform: translate(12px, 0px);-webkit-transform: translate(12px, 0px);-moz-transform: translate(12px, 0px);-ms-transform: translate(12px, 0px);-o-transform: translate(12px, 0px);\">\n      \u003Csection style=\"box-sizing:border-box;width: 14px;\">\n       \u003Cimg data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F04f883e1-fe59-4a76-9310-d492896cc5b5.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F04f883e1-fe59-4a76-9310-d492896cc5b5.png\">\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 17px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"caret-color: red;color: rgb(63, 63, 63);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">T：头部大V\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6j1vbc9ai6drjnzw9k"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"品牌与明星以及头部达人的合作，是品牌快速提升知名度并引爆销量的重要方式。"]]],["p",{"uuid":"l6iwbfvt0lsp8ngl82wi"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"珀莱雅在抖音 618 好物节期间，合作粉丝数近 2000 万的美垂类头部达人 "],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"},"@骆王宇"],["span",{"data-type":"leaf"},"，凭借其对美妆产品的专业度，以及强大的号召力快速带动销量的爆发性增长。"]]],["p",{"uuid":"l6j1y0oolbpzbmuzs6"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"通过合作知名影视明星"],["span",{"bold":true,"color":"#408BFB","data-type":"leaf"}," @贾乃亮"],["span",{"data-type":"leaf"}," 撬动庞大的粉丝群体，帮助品牌快速提升知名度，迅速破圈。"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">品牌与明星以及头部达人的合作，是品牌快速提升知名度并引爆销量的重要方式。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅在抖音 618 好物节期间，合作粉丝数近 2000 万的美垂类头部达人 \u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">@骆王宇\u003C\u002Fspan>\u003C\u002Fstrong>，凭借其对美妆产品的专业度，以及强大的号召力快速带动销量的爆发性增长。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">通过合作知名影视明星 \u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">@贾乃亮\u003C\u002Fspan>\u003C\u002Fstrong> 撬动庞大的粉丝群体，帮助品牌快速提升知名度，迅速破圈。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Cp style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.3824074074074074\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F2e2eb92a-823b-4453-8383-7c889566be59.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 168.562px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F2e2eb92a-823b-4453-8383-7c889566be59.png\">\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"107600\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Csection style=\"text-align: center;margin: 10px 17px;\">\n    \u003Csection style=\"display: inline-block;\">\n     \u003Csection style=\"box-sizing:border-box;width: 21px;transform: translate(-17px, 0px);-webkit-transform: translate(-17px, 0px);-moz-transform: translate(-17px, 0px);-ms-transform: translate(-17px, 0px);-o-transform: translate(-17px, 0px);\">\n      \u003Cimg data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Ff3c36350-ea18-4fb0-8bce-da6efc925b97.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Ff3c36350-ea18-4fb0-8bce-da6efc925b97.png\">\n     \u003C\u002Fsection>\n     \u003Csection style=\"box-sizing:border-box;width: 40px;height: 40px;background-color: #1491ef;border-radius: 50%;margin: -18px 0 -15px 0;\">\n      \u003Csection style=\"font-size: 17px;letter-spacing: 1.5px;color: #fff;line-height: 40px;\">\n       \u003Cp style=\"margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>4\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n     \u003Csection style=\"display: flex;justify-content: flex-end;transform: translate(12px, 0px);-webkit-transform: translate(12px, 0px);-moz-transform: translate(12px, 0px);-ms-transform: translate(12px, 0px);-o-transform: translate(12px, 0px);\">\n      \u003Csection style=\"box-sizing:border-box;width: 14px;\">\n       \u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F857570b1-ec08-4785-b4f7-8645561e4f7d.png\" data-type=\"png\" data-w=\"21\" data-width=\"100%\" style=\"max-width: 100% !important;box-sizing:border-box;vertical-align:inherit;width: 100%;display: block;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F857570b1-ec08-4785-b4f7-8645561e4f7d.png\">\n      \u003C\u002Fsection>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-bottom: 0px;margin-top: 0px;\">\u003Cspan style=\"font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 17px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"caret-color: red;color: rgb(63, 63, 63);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">+：抖音商城和搜索\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6j1wc4hf27fl14gdml"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"抖音商城和搜索场景的补充，打通了完整场域，实现商品种草与转化一体，打造出了顺畅的用户链路。"]]],["p",{"uuid":"l6kgm0gz11bupvw75eqa"},["span",{"data-type":"text"},["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"珀莱雅在抖音 618 好物节期间，充分利用"],["span",{"data-type":"leaf"},"抖音商城的"],["span",{"bold":false,"sz":11,"szUnit":"pt","data-type":"leaf"},"展位获取大量曝光，协同直播完成搜索场的转化。"]]],["p",{"uuid":"l6k6xqhfvg8o4lo9mo"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"在活动首页突出品牌入会福利，引导入会；通过关键词搜索，将兴趣人群引流至官方直播间，完成精准需求匹配；在商城首页定向展示，刺激种草人群点击，从而实现购买行为。"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">抖音商城和搜索场景的补充，打通了完整场域，实现商品种草与转化一体，打造出了顺畅的用户链路。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅在抖音 618 好物节期间，充分利用抖音商城的展位获取大量曝光，协同直播完成搜索场的转化。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">在活动首页突出品牌入会福利，引导入会；通过关键词搜索，将兴趣人群引流至官方直播间，完成精准需求匹配；在商城首页定向展示商品，刺激种草人群点击，从而实现购买行为。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Csection>\n    \u003Cp style=\"text-align:center;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.3685185185185185\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fe93cd31b-a239-40e9-a9f4-b456b83835b8.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 168.75px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fe93cd31b-a239-40e9-a9f4-b456b83835b8.png\">\u003C\u002Fp>\n   \u003C\u002Fsection>\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6iwbiwjjav864j0xub"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"抖音FACT+全域经营方法论的升级，打通了「货找人」和「人找货」的双向消费链路。珀莱雅结合多样化的消费者需求与品牌经营目标，整理出了一套属于品牌自身的抖音电商「全域经营策略」。"]]],["p",{"uuid":"l6iwnxgwqi1srz91tx"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"通过搭建品牌自有阵地、达人输出内容“种草”、营销活动传递品牌故事、头部达人提升知名度、抖音商城和搜索场获取充分曝光，珀莱雅构筑了更强劲的品牌力，带动了品牌长效价值的提升。"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">抖音FACT+全域经营方法论的升级，打通了「货找人」和「人找货」的双向消费链路。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">珀莱雅结合多样化的消费者需求与品牌经营目标，整理出了一套属于品牌自身的抖音电商「全域经营策略」。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">通过\u003Cstrong>\u003Cspan style=\"font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">搭建品牌自有阵地、达人输出内容“种草”、营销活动传递品牌故事、头部达人提升知名度、抖音商城和搜索场获取充分曝光\u003C\u002Fspan>\u003C\u002Fstrong>，珀莱雅构筑了更强劲的品牌力，带动了品牌长效价值的提升。\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Farticle>\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n   \u003Cp style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.42962962962962964\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F210cca44-5b22-452d-9c9e-0446c143ad91.png\" data-type=\"png\" data-w=\"1080\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 7px;padding: 4px;width: 440.797px;height: 189.375px;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002F210cca44-5b22-452d-9c9e-0446c143ad91.png\">\u003C\u002Fp>\n   \u003Carticle data-clipboard-cangjie=\"["root",{"copyFrom":1179813706},["p",{"uuid":"l6kgocykinbprcx8eog"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"从大单品策略到内容营销，珀莱雅找到了自己独特的品牌建设路径，并坚定地贯彻执行。无论是产品创新、营销沟通、亦或是品牌共鸣，珀莱雅已然成为了行业的标杆榜样，值得国货护肤品牌学习。"]]],["p",{"uuid":"l6luk367skwjwx72d3"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},""]]],["p",{"uuid":"l6luk3nvp69xso8ik7s"},["span",{"data-type":"text"},["span",{"data-type":"leaf"},"后续我们将持续输出品牌营销案例分析，扫码添加小助手，获取【珀莱雅品牌营销分析】完整报告"]]]]\">\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">从大单品策略到内容营销，珀莱雅找到了自己独特的品牌建设路径，并坚定地贯彻执行。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">无论是产品创新、营销沟通、亦或是品牌共鸣，珀莱雅已然成为了行业的标杆榜样，值得国货护肤品牌学习。\u003C\u002Fspan>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cbr>\u003C\u002Fp>\n    \u003Cp style=\"text-align:left;text-indent:0;margin-left:0;margin-top:0;margin-bottom:0;\">\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 11pt;letter-spacing: 0.204pt;caret-color: red;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">后续我们将持续输出品牌营销案例分析，扫码添加小助手，获取\u003Cspan style=\"color: rgb(63, 63, 63);font-size: 14.6667px;letter-spacing: 0.272px;text-align: left;caret-color: rgb(255, 0, 0);text-decoration-thickness: initial;display: inline !important;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">《2022抖音618珀莱雅深度复盘报告》\u003C\u002Fspan>完整报告。\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Farticle>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;margin-top: 0px;\">\u003Cspan style=\"color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"color: rgb(20, 145, 239);font-size: 15px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">扫码添加小助手，领取完整报告\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003Cp style=\"text-align:center;vertical-align: inherit;line-height: 1.59em;\">\u003Cspan style=\"font-size: 15px;color: rgb(63, 63, 63);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"1\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fd77cf05b-99ee-4869-98a7-e8985cf30a33.png\" data-type=\"jpeg\" data-w=\"330\" data-width=\"154px\" style=\"box-sizing: border-box;vertical-align: inherit;border-width: 1px;border-style: solid;border-color: rgb(20, 145, 239);background-color: rgb(255, 255, 255);border-radius: 0px;padding: 4px;width: 154px;height: 154px;\" title=\"6.30直播引流.png\" width=\"154\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20251203\u002Fd77cf05b-99ee-4869-98a7-e8985cf30a33.png\">\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp>\u003Cbr>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp style=\"text-align:center;\">\u003Cspan style=\"color: rgb(20, 145, 239);font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">\u003Cstrong>\u003Cspan style=\"color: rgb(20, 145, 239);font-size: 15px;font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif;\">报告预览↓↓↓\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n  \u003C\u002Fsection>\n  \u003Csection data-role=\"paragraph\" data-width=\"95%\" style=\"max-width: 95% !important;box-sizing:border-box;margin-left: auto;margin-right: auto;width: 95%;flex: 0 0 95%;\">\n   \u003Cp 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data-headimg=\"http:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FtdTDzO7H9uibtlVVDKgrKbC1auv0uvDVL18E5iaGticTF9mBHQPu2WjynCawCsfWEOGc4ibBNGm56gCYl8VmNF8IhA\u002F0?wx_fmt=png\" data-nickname=\"有米云营销洞察\" data-alias=\"\" data-signature=\"有米云旗下，专注品牌营销研究。聚焦品牌营销，洞察行业热点，拆解爆款案例。\" data-from=\"0\" data-is_biz_ban=\"0\">\u003C\u002Fmp-common-profile>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>","242","160","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":10,"identity":30,"authenticationStatus":8,"authenticationType":28,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":9,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":33,"area":34,"lastLoginTime":9,"lastLoginIp":9,"lastLoginArea":9,"accountName":9,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":25,"followTotal":25,"pvTotal":35,"showPvTotal":36,"createTime":33,"updateTime":37,"deleteFlag":28,"areaName":9,"contentTotal":38,"isFollow":9,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":15,"companyAbbreviation":15,"companyName":9,"accountPoints":9,"level":28,"accountType":10,"regSource":10},0,"MdeMSYRitKxqowbi",-1,"user\u002F35dcc2a2da791530f450a208e521f41d.png","有米有数是有米云旗下的新电商营销大数据分析平台，驱动商家“趋势洞察、科学选品、素材参考、投放提效”的全链路效率提升，实现生意的可持续增长。","2025-12-02 17:31:39","110100","3577","5372","2026-10-18 06:02:26","402",[40],{"contentId":4,"id":41,"name":42,"status":28,"type":10,"subType":8,"description":43,"changeTime":44,"pv":45,"firstTagIdList":9,"firstTagList":9},"70","跨境资讯","跨境资讯、新闻、攻略","2025-01-23 10:50:47","99645436",[],[]]