[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":17,"workOrderNo":18,"source":8,"moreInfo":19,"sourceName":20,"reviewer":21,"description":16,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":40,"firstTagList":47,"secondTagList":48,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"2314373","58276","元吉拉美","TikTok、AliExpress、微信因违反欧洲隐私法被起诉！被质疑“透明度不如美国平台”？中企出海合规挑战升级",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002F7be77b8a-7c4d-45ff-a0e3-1f713a592903.png","2025-08-02 12:36:07","2025-08-02 12:35:00","TikTok、AliExpress、微信因违反欧洲隐私法被起诉！被质疑“透明度不如美国平台”？中企出海合规挑战升级- 大数跨境","AliExpress","三家中企被诉违反GDPR 数据合规成出海“必答题”",[15],"11202508021236060050","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FuvSpe6AEL-LZ3G2t9cBpXQ\", \"author\": \"元吉墨西哥\", \"publishTime\": \"2025-07-18 12:35:00\"}","【元吉拉美】公众号","system","\u003Ch1>三家中企被诉违反GDPR 数据合规成出海“必答题”\u003C\u002Fh1>\n\u003Ch2>隐私响应机制遭质疑，欧盟数据治理挑战中企合规能力\u003C\u002Fh2>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002F7414f2d0-303e-4982-8f44-e18114db4786.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" > \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002F58f99089-05ae-451c-8fe3-626af9b1a1b3.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>在全球数据合规监管趋严背景下，隐私保护已成为企业出海的核心合规议题。2025年7月17日，奥地利隐私组织Noyb向比利时、希腊和荷兰的数据保护机构提交投诉，指控TikTok、AliExpress（速卖通）和微信违反欧盟《通用数据保护条例》（GDPR），未有效履行用户“数据访问权”义务[k]。\u003C\u002Fp>\n\u003Cp>Noyb指出，中国应用在数据透明度方面表现不及美国平台，引发欧洲媒体广泛关注，也为中企海外合规敲响警钟[k]。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002Fd1014b39-2a34-4a76-ac9e-01e72fd966e4.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>\u003Cstrong>三平台数据响应机制被指违规\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>根据《Forbes México》报道，Noyb指控三家平台在回应欧盟用户数据访问请求时存在严重缺陷，涉嫌违反GDPR第15条[k]：\u003C\u002Fp>\n\u003Cul>\n\u003Cli>TikTok提供的数据文件格式混乱、内容不完整，难以解读和使用；\u003C\u002Fli>\n\u003Cli>AliExpress仅允许用户下载一次加密数据，操作复杂，被认定为“技术性回避”；\u003C\u002Fli>\n\u003Cli>微信对用户请求未作任何回应，涉嫌无视GDPR权利要求[k]。\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Noyb律师Kleanthi Sardeli表示，企业热衷于收集数据却消极回应访问请求，既违法也损害用户信任[k]。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002Fe870d9b8-4d42-47fc-97cc-99e5fca8bbaa.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>该组织强调，GDPR规定仅可在接收国具备同等隐私保护水平前提下进行数据跨境传输。由于中国法律未对政府访问个人数据作出实质性限制，Noyb认为中企难以保障欧盟用户数据安全，存在重大合规风险[k]。\u003C\u002Fp>\n\u003Cp>若监管机构裁定违规成立，企业将面临全球年营业额4%的罚款。以阿里国际为例，潜在罚款额或高达1.47亿欧元[k]。\u003C\u002Fp>\n\u003Cp>此次投诉并非孤立事件。2024年，Noyb曾对Shein、Temu、小米等平台提出类似要求，并推动部分整改，此次行动被视为其对中企长期合规监督的延续[k]。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002Fe9ea7e21-c87b-415d-8153-b452b0f6e8cb.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>\u003Cstrong>中欧数据治理差异凸显制度挑战\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>欧盟GDPR确立了“以用户为中心”的数据权属理念，赋予用户知情、访问、下载、删除和更正个人数据的法定权利[k]。\u003C\u002Fp>\n\u003Cp>相比之下，部分中国平台仍以“技术导向”或“运营效率优先”处理数据请求，常以系统限制为由规避义务，暴露出制度适配短板[k]。\u003C\u002Fp>\n\u003Cp>在跨境数据传输方面，中企面临三大挑战：\u003C\u002Fp>\n\u003Cul>\n\u003Cli>若数据可能回传中国总部，将面临法律合规风险；\u003C\u002Fli>\n\u003Cli>即使建立本地数据中心，也需配套透明可查的数据访问机制；\u003C\u002Fli>\n\u003Cli>缺乏欧盟本地数据保护官（DPO）或代表，难以及时应对监管调查[k]。\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Noyb的投诉正是针对这些结构性问题引发的实际执行漏洞[k]。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002F91cebfd0-5cc2-4d1c-9acd-25ee0d913eff.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>\u003Cstrong>构建合规体系：中企出海必由之路\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>数据合规已从基础合规要求，升级为企业全球治理能力和品牌信誉的核心体现[k]。\u003C\u002Fp>\n\u003Cp>为实现可持续出海发展，中国企业应重点构建以下合规能力：\u003C\u002Fp>\n\u003Cul>\n\u003Cli>建立标准化数据访问响应流程，确保用户可在规定时限内获取清晰、可读的数据副本；\u003C\u002Fli>\n\u003Cli>实现数据处理全流程可视化，支持审计与监管审查；\u003C\u002Fli>\n\u003Cli>设立本地DPO、合规团队及欧盟代表，保障监管沟通畅通；\u003C\u002Fli>\n\u003Cli>审慎管理跨境传输，签署标准合同条款（SCC），开展数据保护影响评估（DPIA）；\u003C\u002Fli>\n\u003Cli>推动“以用户为中心”的数据文化建设，将隐私保护纳入企业战略与品牌价值体系[k]。\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>这不仅是流程优化，更是组织文化与治理理念的深层变革[k]。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002Fab24839c-7302-4d81-b325-e6f25386f4e2.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>随着全球数据监管趋严，拉美等地亦在推进本地化法规，跨境数据流动规则日趋复杂[k]。\u003C\u002Fp>\n\u003Cp>唯有真正将隐私保护内化为企业制度逻辑，中企方能在国际规则博弈中赢得话语权。隐私合规已非附加题，而是决定企业是否具备全球运营“通行证”的关键门槛[k]。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002F32cae816-d29f-4395-a2a9-ebabe0c4d634.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" > \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250802\u002F6ec34a2f-dba2-40e8-be53-ff2b5ff67449.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\u003C\u002Fp>\n\u003Cp>当前事件再次警示：出海不仅是市场拓展，更是制度适配能力的全面考验。能否建立可信、透明、合规的数据治理体系，将决定企业能否真正实现全球化长期发展[k]。\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>","689","441","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":10,"identity":30,"authenticationStatus":8,"authenticationType":28,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":9,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":33,"area":34,"lastLoginTime":9,"lastLoginIp":9,"lastLoginArea":9,"accountName":9,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":25,"followTotal":25,"pvTotal":35,"showPvTotal":36,"createTime":33,"updateTime":37,"deleteFlag":28,"areaName":9,"contentTotal":38,"isFollow":9,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":39,"companyAbbreviation":39,"companyName":9,"accountPoints":9,"level":28,"accountType":10,"regSource":10},0,"iCq0gcjAE5aFHaF8",-1,"user\u002Ff603cf484393441b8abb6166e8241ba5.png","各类跨境出海行业相关资讯","2025-06-24 16:35:16","310100","5885","8815","2026-04-15 06:07:43","498","",[41],{"contentId":4,"id":42,"name":43,"status":28,"type":10,"subType":8,"description":44,"changeTime":45,"pv":46,"firstTagIdList":9,"firstTagList":9},"1","出海平台","千万不能错过的跨境平台知识大全","2025-01-15 18:04:06","12430239",[],[49],{"contentId":4,"id":50,"name":15,"status":28,"type":8,"pv":51,"image":9,"description":9,"relationWikiId":9},"10193","556"]