[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":17,"workOrderNo":21,"source":10,"moreInfo":9,"sourceName":9,"reviewer":22,"description":16,"content":23,"showPv":24,"pv":25,"great":26,"collection":26,"comment":26,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":27,"isCollection":27,"orgAccountInfoBO":28,"topicList":49,"firstTagList":56,"secondTagList":57,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"1974270","54167","易仓ERP","2025年拉美第一跨境电商平台：美客多市场分析",2,null,1,"p\u002F579b7b242551435fb8f4fcac34bfdacf.png","2025-07-28 10:38:24","2025-07-28 18:17:50","2025年拉美第一跨境电商平台：美客多市场分析- 大数跨境","跨境电商,拉美市场,美客多","美客多作为拉美市场份额与流量第一的电商平台，是中国跨境卖家进军拉美的理想首站，其新上线的中国官网提供一站式开店、运营指导及服务生态支持。同时，易仓ERP作为专业跨境电商ERP，已对接美客多平台，为卖家提供订单拉取、发货标记及库存同步等支持。",[18,19,20],"跨境电商","拉美市场","美客多","10202507281038235912","wangrunting@shoptop.com","\u003Cp>在全球电商迅猛发展的浪潮中，市场规模已从去年的5.75万亿美元一路攀升，预计到2034年将飙升至17.55万亿美元，年复合增长率高达11.8%。面对如此广阔的机遇，跨境卖家纷纷遵循“鸡蛋不能放进同一个篮子”的原则，积极布局多个平台和市场。\u003C\u002Fp>\n\u003Cp>亚马逊、eBay等老牌平台虽然成熟，但竞争已趋白热化，各国卖家挤满了这些渠道，利润空间不断压缩。这使得卖家们将目光转向了新兴蓝海市场，其中拉美地区凭借其庞大的消费潜力和增长动能，成为跨境业务扩张的热土。而美客多（MercadoLibre），作为拉美访问量最大、市场份额最高的综合电商平台，无疑是跨境卖家进军该区域的第一站。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fec-img.eccang.com\u002Fwww\u002Fdefault\u002Fimg\u002Feccang\u002F2025\u002F07\u002F26\u002Fueditor_1753512522.png\" loading=\"lazy\"  alt=\"美客多拉美市场\" width=\"497\" height=\"310\" border=\"0\" vspace=\"0\">\u003C\u002Fp>\n\u003Cp>近期，美客多为中国卖家带来了一大利好：其中国官方网站正式上线。这一举措旨在赋能深耕拉美市场的跨境卖家，助力更多品牌轻松开拓拉美18国市场。\u003C\u002Fp>\n\u003Cp>美客多官网提供了“一站式”出海解决方案，包括四大核心板块。最新资讯板块让卖家及时获取平台动态、市场趋势和前沿消息，相当于为商业决策装上“千里眼”。开店指南板块按站点和品类拆解了入驻流程及潜在机会，帮助卖家明确方向、快速开启掘金之旅。卖家教育板块整合了丰富的运营干货、物流攻略和市场趋势，通过直播培训和成功案例分享提升卖家能力。服务生态板块则与优质第三方伙伴合作，覆盖ERP、选品、物流和税务等方面，全方位解决供应链和合规难题。对于深耕拉美的跨境卖家来说，这提供了极大便利。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fec-img.eccang.com\u002Fwww\u002Fdefault\u002Fimg\u002Feccang\u002F2025\u002F07\u002F26\u002Fueditor_1753512553.png\" loading=\"lazy\"  alt=\"美客多官网\" width=\"980\" height=\"340\" border=\"0\" vspace=\"0\">\u003C\u002Fp>\n\u003Cp>回顾美客多的发展历程，其对中国卖家的支持由来已久。该平台1999年创立于乌拉圭，2007年于纳斯达克上市，总部位于阿根廷布宜诺斯艾利斯，业务涵盖电商交易、数字银行、物流和广告等全链条服务，覆盖拉美18个国家和地区。\u003C\u002Fp>\n\u003Cp>早在2019年7月，美客多就启动了面向中国卖家的跨境项目，通过“定向邀约”引入第一批卖家。随着中国供应链潜力爆发，平台持续优化招商政策：2020年上线自注册通道，简化入驻流程；2021年全面开放招商；2024年降低部分类目门槛，新增海外仓通道，重点招募消费电子、家居等高潜力品类；今年又推出“免月租+佣金优惠+尾程运费减免”组合权益，并放宽转运仓要求。\u003C\u002Fp>\n\u003Cp>截至目前，美客多已对中国跨境卖家开放了墨西哥、智利、巴西、哥伦比亚、阿根廷五大站点，触达数亿消费者。平台 独立活跃用户高达2.18亿，去年商品交易总额达到515亿美元，在巴西、墨西哥等高增长市场流量和份额稳居首位，堪称“拉美第一”。\u003C\u002Fp>\n\u003Cp>数据显示，2025年第一季度，美客多电商业务GMV达133亿美元，同比增长17%，阿根廷站点更是飙升126%，巴西和墨西哥表现强劲。因此，跨境卖家大可依托美客多这片沃土，全力开拓拉美蓝海。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fec-img.eccang.com\u002Fwww\u002Fdefault\u002Fimg\u002Feccang\u002F2025\u002F07\u002F26\u002Fueditor_1753512461.png\" loading=\"lazy\"  alt=\"美客多\" width=\"801\" height=\"451\" border=\"0\" vspace=\"0\">\u003C\u002Fp>\n\u003Cp>对于征战拉美市场的跨境卖家而言，平台选择只是第一步，高效的业务管理同样至关重要，这离不开跨境电商ERP系统的支持。\u003C\u002Fp>\n\u003Cp>易仓ERP作为一款适配多平台的跨境电商ERP，已成功对接美客多，支持本土店和跨境店运营。它能帮助卖家拉取美客多平台的订单数据，自动获取新订单信息，减少手动录入的繁琐。订单标发功能让卖家快速标记订单为已发货状态，确保履约过程顺畅。库存同步功能则保持美客多和其他渠道的库存数据一致，避免超卖或断货问题。这些功能整合在易仓ERP中，为跨境卖家简化了日常事务处理，提升了操作的准确性。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fec-img.eccang.com\u002Fwww\u002Fdefault\u002Fimg\u002Feccang\u002F2025\u002F07\u002F26\u002Fueditor_1753512752.png\" loading=\"lazy\"  alt=\"易仓ERP\" width=\"1016\" height=\"330\" border=\"0\" vspace=\"0\">\u003C\u002Fp>\n\u003Cp>总体而言，跨境卖家选择美客多作为拉美第一站，结合易仓ERP，能更稳健地布局海外业务，把握全球电商万亿增长机遇。\u003C\u002Fp>","813","559","0",false,{"id":5,"status":29,"accountNumber":30,"nickName":6,"gender":8,"identity":31,"authenticationStatus":8,"authenticationType":10,"claimStatus":29,"failedReason":9,"freezeReason":9,"phoneNumber":30,"email":32,"picture":33,"description":34,"registerTime":35,"submitTime":9,"area":36,"lastLoginTime":37,"lastLoginIp":38,"lastLoginArea":9,"accountName":39,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":40,"followTotal":26,"pvTotal":41,"showPvTotal":42,"createTime":35,"updateTime":43,"deleteFlag":29,"areaName":9,"contentTotal":44,"isFollow":27,"validityPeriodStart":45,"validityPeriodEnd":46,"companyLogo":47,"companyAbbreviation":6,"companyName":48,"accountPoints":9,"level":29,"accountType":10,"regSource":10},0,"13352937170",11,"ec-mkt@eccang.com","user\u002F4f66ff8916f94c4abda4e72efcec31d4.jpg","多平台出海，就选易仓ERP。已对接亚马逊、Wayfair、TikTok 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