[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":17,"workOrderNo":21,"source":10,"moreInfo":9,"sourceName":9,"reviewer":22,"description":16,"content":23,"showPv":24,"pv":25,"great":26,"collection":26,"comment":26,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":27,"isCollection":27,"orgAccountInfoBO":28,"topicList":49,"firstTagList":56,"secondTagList":57,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"1964930","40228","店雷达1688跨境选品","跨境选品怕踩坑？2招教你“抄”对爆款，不侵权！",2,null,1,"p\u002F033b69c538e54b42af80ccd24e70766a.png","2025-07-21 11:31:10","2025-07-21 13:34:27","跨境选品怕踩坑？2招教你“抄”对爆款，不侵权！- 大数跨境","选品,跨境选品,选品攻略","众所周知，跨境选品的时候找热销品“抄作业”已经是常见策略，新手亦可借此快速入局，但在这个过程中店雷达提醒需要注意两个问题，避免踩坑吃亏。",[18,19,20],"选品","跨境选品","选品攻略","10202507211131095695","wangrunting@shoptop.com","\u003Cp align=\"justify\">众所周知，跨境选品的时候找热销品“抄作业”已经是常见策略，新手亦可借此快速入局，但在这个过程中店雷达提醒需要注意两个问题，避免踩坑吃亏。\u003C\u002Fp>\n\u003Ch2 align=\"justify\">一、找处于成长期的品\u003C\u002Fh2>\n\u003Cp align=\"justify\">对于市面上的热销品，首先要判断产品处于成长期、爆发期还是衰退期，我们的目标是去找上升期的品。\u003C\u002Fp>\n\u003Ch3 align=\"justify\">①为什么首选“成长期”？\u003C\u002Fh3>\n\u003Cp align=\"justify\">蓝海红利尚存：相较于爆发期的红海厮杀，成长期的产品竞争通常尚未达到白热化阶段。先行者有机会快速建立店铺认知和客户基础。\u003C\u002Fp>\n\u003Cp align=\"justify\">利润空间较大：这个阶段的需求增长大于供给增长，价格竞争压力相对较小，而且卖家有更大的定价自由度，更容易获得可观利润。此时入局，投入产出比往往会更高。\u003C\u002Fp>\n\u003Ch3 align=\"justify\">②如何识别“成长期”产品？\u003C\u002Fh3>\n\u003Cp align=\"justify\">利用店雷达1688跨境选品库，筛选近3个月上架的新品，观察产品的销量增长曲线，寻找稳定上升而非短期尖峰或下降趋势。\u003C\u002Fp>\n\u003Cp align=\"justify\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F1ab418b70ee941a8b675f6e8f7b92752.png\" alt=\"\">\u003C\u002Fp>\n\u003Cp>也可以查找榜单商品，按照销售趋势排序，对于上架时间较短，但采购趋势明显的产品，说明下游需求较大，我们也可以及时跟进相应的产品。\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F6d252fcc95684bc39322bd68b1602044.png\" alt=\"\" width=\"1600\" height=\"731\"> 最后我们需要留意市场，观察近期有较多新卖家进入某个品类，那我们也可以迅速入场，抢占第一波红利。\u003C\u002Fp>\n\u003Cp align=\"justify\">但如果产品已经非常火爆，市场过于饱和，竞争激烈就会导致价格战、广告成本飙升，盲目入局利润极易被挤压，甚至成为“接盘侠”，要舍弃这样的产品。\u003C\u002Fp>\n\u003Ch2 align=\"justify\">二、注意侵权问题\u003C\u002Fh2>\n\u003Cp align=\"justify\">在跨境电商领域，知识产权（商标、专利、版权）保护极其严格。一旦被判定侵权，Listing会被强制下架甚至店铺被封，所以在选品初期排查潜在的专利侵权风险，能够有效规避侵权问题。\u003C\u002Fp>\n\u003Cp align=\"justify\">大家在“抄作业”的时候，可以配合店雷达专利查询功能进行查验，将商品图片上传或者直接在站内产品页上点击专利查询，外观包装相似度上建议控制在60%以内，避免和原版太像。\u003C\u002Fp>\n\u003Cp align=\"justify\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F1a7bc27b31e944cb9f032a7520bfe54b.png\" alt=\"\" width=\"1132\" height=\"711\"> \u003C\u002Fp>","574","387","0",false,{"id":5,"status":29,"accountNumber":30,"nickName":6,"gender":8,"identity":31,"authenticationStatus":8,"authenticationType":10,"claimStatus":29,"failedReason":9,"freezeReason":9,"phoneNumber":30,"email":32,"picture":33,"description":34,"registerTime":35,"submitTime":9,"area":36,"lastLoginTime":37,"lastLoginIp":38,"lastLoginArea":9,"accountName":39,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":40,"followTotal":26,"pvTotal":41,"showPvTotal":42,"createTime":35,"updateTime":43,"deleteFlag":29,"areaName":9,"contentTotal":44,"isFollow":9,"validityPeriodStart":45,"validityPeriodEnd":46,"companyLogo":47,"companyAbbreviation":6,"companyName":48,"accountPoints":9,"level":29,"accountType":10,"regSource":10},0,"18559891767",11,"","user\u002Fb65aec981ff848b2a7bed45a1c7f7620.png","店雷达赋能1688及亚马逊、速卖通、TK等跨境卖家，从供应链角度选品，结合上下游平台数据，提供专业的选品工具和插件。","2024-10-10 11:48:22","440000","2026-06-04 09:55:56","110.90.254.174","林静","16","177602","264079","2026-06-09 06:05:10","212","2024-10-10","2025-10-10","company\u002Fff59e7f2f8fc431c82a6e2833f6c2aa9.png","汕头市有维网络科技有限公司",[50],{"contentId":4,"id":51,"name":52,"status":29,"type":10,"subType":8,"description":53,"changeTime":54,"pv":55,"firstTagIdList":9,"firstTagList":9},"7","选品策略","全方位选品方案与选品工具洞察","2022-09-30 13:43:08","1819678",[],[58,61,64],{"contentId":4,"id":59,"name":18,"status":29,"type":8,"pv":60,"image":9,"description":9,"relationWikiId":9},"90","43394",{"contentId":4,"id":62,"name":19,"status":29,"type":8,"pv":63,"image":9,"description":9,"relationWikiId":9},"302","22706",{"contentId":4,"id":65,"name":20,"status":29,"type":8,"pv":66,"image":9,"description":9,"relationWikiId":9},"1561","8803"]