[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":17,"workOrderNo":9,"source":10,"moreInfo":9,"sourceName":9,"reviewer":9,"description":16,"content":18,"showPv":19,"pv":20,"great":21,"collection":21,"comment":21,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":22,"isCollection":22,"orgAccountInfoBO":23,"topicList":46,"firstTagList":65,"secondTagList":66,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"1589531","446","大数跨境","大数独家 |《2025潮玩市场出海研究报告》：Z世代催热全球潮玩风口，谁在抢占下一个百亿级市场？",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F62ca7abb-4d84-4962-a0fe-bac821f348c4.png","2025-07-02 17:43:05","2025-07-02 17:00:33","大数独家 |《2025潮玩市场出海研究报告》：Z世代催热全球潮玩风口，谁在抢占下一个百亿级市场？- 大数跨境","盲盒","盲盒里的惊喜、手办里的热爱、卡牌里的情怀，正成为全球年轻人的「精神刚需」。中国潮玩正在从小众收藏走向大众消费，从国内内卷迈向全球 破圈。",[15],"\u003Cp style=\"text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">盲盒里的惊喜、手办里的热爱、卡牌里的情怀，正成为全球年轻人的\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">「精神刚需」\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。中国潮玩正在从小众收藏走向大众消费，从国内内卷迈向全球 破圈。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002F\" target=\"_blank\" rel=\"noopener\">大数跨境\u003C\u002Fa>（\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">10100.com）\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">推出\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">《\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">2025潮玩市场出海研究报告》\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">助力相关企业在全球市场的拓展中把握机遇。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"letter-spacing: 0.5px;\">市场分析\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 12pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">年轻一代话语权崛起，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">Z世代正式接过消费主力的接力棒，潮玩市场迎来了空前爆发期\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">2024年全球潮玩市场规模已达418亿美元，中国市场规模突破764亿元，预计中国市场2026年将飙升至1100亿元。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F881575e2-a729-48eb-894f-1ff36f2d459a.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034713\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 16px; letter-spacing: 0.5px; color: #0080ff;\">潮玩凭什么火爆全球？\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">情绪出口：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">在快节奏生活中，潮玩成了年轻人的情绪树洞。盲盒带来抽奖快感，隐藏款满足\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">“独特心理”，整套收藏唤醒成就感。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">社交标签：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">晒潮玩已成社交日常，潮玩店与展会也逐渐演变为线下社交新场域。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">收藏价值：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">潮玩兼具艺术性与稀缺性，限量款、联名款频频在二级市场溢价，成为年轻人争相收藏的文化资产。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F8c3cdfe5-0aa4-455a-b0f0-c28e348c23a1.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034714\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">报告还将对潮玩市场的\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">电商热度、市场价值\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">等内容进行深入分析，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">详细内容请关注\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">【大数跨境】\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">公众号，回复\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">【\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">2025潮玩市场出海研究报告】\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">即可免费下载完整报告查阅。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"letter-spacing: 0.5px;\">热门品类分析\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 12pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">从泡泡玛特盲盒到\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">Jellycat毛绒玩具，潮玩正在以\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">“收藏价值”和“情绪治愈”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">双重吸引年轻人。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F7a84d8db-4dc3-4288-8f62-abc025ce4e5b.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034715\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">盲盒：从惊喜经济向中高端突围\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">2024年全球盲盒市场规模135亿美元，预计2031年将达31亿美元，预测期内年复合增长率为5.5%。此外，中国盲盒市场增速放缓，市场向中高端升级。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F5518ee65-2847-4683-8ec7-f08f0dec214d.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034716\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">集换式卡牌单价较低\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">，具有较强的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">IP属性和社交属性，是\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">增长较快的细分领域\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">2023年全球集换式卡牌市场规模为48.2亿美元，预计到2031将增长至102亿美元，年复合增长率7.8%。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F8cd53a27-7f18-48dc-add5-8b26fd62533e.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034717\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">本报告还对毛绒玩具、可动人偶等细分市场进行了详细分析，如需获取，请关注\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">【大数跨境】\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">公众号，回复\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">【\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">2025潮玩市场出海研究报告】\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">即可免费下载完整报告。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"letter-spacing: 0.5px;\">消费者洞察\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 12pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">传统潮玩市场的消费者大多是男性，近年来，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">女性消费者在潮玩市场中的比例显著上升\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。尤其是在艺术设计类潮玩方面，女性消费者的需求增长较快。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">Z世代和千禧一代是潮玩市场主力消费群体\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">该群体成长于互联网和流行文化蓬勃发展的时代，对动漫、游戏、艺术设计有天然亲近感。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002Fe2b31d5b-f865-466d-8754-fd90d006fbe3.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034718\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">盲盒消费者\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">以中产阶层为主\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">，普遍具备良好教育背景，消费动机多元，既看重\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">IP与设计感，也重视情绪治愈与收藏价值。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">尽管盲盒自带情绪驱动属性，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">但整体消费趋于理性\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: normal; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">——64.0%的消费者总花费不超过5000元，其中花费在1000元以下的占比达31.1%。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002F0f88e16c-e4a1-4b6d-943d-20e5f05d66c0.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034719\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003C\u002Fsection>\n\u003Ch2 style=\"text-align: left;\">\u003Cstrong>\u003Cspan style=\"letter-spacing: 0.5px;\"> 行业分析\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">潮玩行业借泛娱乐东风与\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">“谷子经济”消费浪潮，进一步挖掘市场潜力\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">泛娱乐市场可细分为数字娱乐、实体商品与线下活动。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">2015年至2024年中国泛娱乐市场规模呈现持续增长的趋势，泛娱乐市场的持续繁荣为潮玩提供海量IP资源，推动实现\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">\"内容即产品\"\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">的转化。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002Fc5210467-2c6a-4a19-8a29-b5a19861da26.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034720\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">潮玩产业链主要包括\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">上游的创意与\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">IP孵化、中游的品牌运营与生产制造以及下游的销售与消费文化衍生\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">等环节。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">2016至2022年，中国玩具出口大幅增长，尽管近两年略有回落，全球需求仍在释放。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">数字化出海推动潮玩崛起，泡泡玛特\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">2024年上半年境外收入达13.5亿元。潮玩有望打破“代工”印象，拓展全球市场。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002Fbe32cfd6-1473-4b5e-8e71-9639c545ce69.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034721\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">想要获取全部内容，请关注\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">【大数跨境】\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">公众号，回复\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">【\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">2025潮玩市场出海研究报告】\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">即可免费下载完整报告。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2 style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"letter-spacing: 0.5px;\">品牌案例\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 12pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">当前，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">潮玩\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">市场中\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">已\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">涌现出不少出色的品牌，本报告将选取\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">泡泡玛特\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">与\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">Jellycat\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">作为代表，深入解析他们的营销经验。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002Ffd5d87b6-e712-413b-bfba-3774c6fa81cf.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"100034722\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">泡泡玛特依托强\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">IP运营与盲盒模式\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.6em; font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">持续拓展亚洲、欧美等海外市场，入驻\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.6em; font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">23个海外国家及地区，正加速打造全球化潮玩品牌\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-weight: bold; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff;\">Jellycat则凭借高辨识度的治愈风格和优质触感\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">，稳居高端毛绒玩具市场，广泛布局英美等发达市场，品牌估值已超\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">10亿美元。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20250702\u002Fb6c6ec1e-fda7-4096-9c9d-a70e0db37e03.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  data-backh=\"325\" data-backw=\"578\" data-imgfileid=\"100034725\" data-ratio=\"0.5627466456195738\" data-s=\"300,640\" data-type=\"png\" data-w=\"1267\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">当下，中国潮玩出海正步入发展快车道，其全球市场潜力日益凸显。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"line-height: 1.6em; font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">这一波出海潮不再局限于“中国制造”的输出，而是\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff; font-weight: bold;\">以IP为核心的“文化与创意”出圈\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。对于品牌方、供应链企业以及跨境创业者而言，潮玩出海正成为具有广阔增长潜力的新蓝海\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.6em; font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"line-height: 1.6em; font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑;\">\u003Cspan style=\"line-height: 1.6em; font-family: 微软雅黑; font-size: 9pt;\">\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">希望\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff; font-weight: bold;\">大数跨境（10100.com）\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">这份报告可以帮助更多相关企业成功出海。如需获取完整内容，关注\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff; font-weight: bold;\">【大数跨境】\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">公众号，回复\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px; color: #0080ff; font-weight: bold;\">【2025潮玩市场出海研究报告】\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; letter-spacing: 0.5px;\">即可免费下载。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #3e3e3e; margin-bottom: 0px;\">\n\u003Csection style=\"font-size: 16px; color: #3e3e3e;\">\n\u003Csection style=\"text-align: left; justify-content: flex-start; display: flex; flex-flow: row;\">\n\u003Csection style=\"display: inline-block; vertical-align: top; width: 50%; align-self: flex-start; flex: 0 0 auto;\">\n\u003Csection style=\"text-align: center; font-size: 12px;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection class=\"mp_profile_iframe_wrp\" style=\"margin-bottom: 0px;\">\u003C\u002Fsection>\n\u003Csection class=\"mp_search_iframe_wrp\">\u003C\u002Fsection>\n\u003Cp style=\"margin-left: 8px; margin-right: 8px; line-height: 1.6em;\">\u003Cspan style=\"font-family: 微软雅黑; font-size: 9pt;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","1734","1179","0",false,{"id":5,"status":24,"accountNumber":25,"nickName":6,"gender":8,"identity":26,"authenticationStatus":8,"authenticationType":10,"claimStatus":24,"failedReason":9,"freezeReason":9,"phoneNumber":25,"email":9,"picture":27,"description":28,"registerTime":29,"submitTime":30,"area":31,"lastLoginTime":32,"lastLoginIp":33,"lastLoginArea":9,"accountName":34,"wechatNumber":9,"wechatQrcode":35,"wechatOfficialAccountQrcode":35,"fansTotal":36,"followTotal":37,"pvTotal":38,"showPvTotal":39,"createTime":29,"updateTime":40,"deleteFlag":24,"areaName":9,"contentTotal":41,"isFollow":22,"validityPeriodStart":42,"validityPeriodEnd":43,"companyLogo":44,"companyAbbreviation":6,"companyName":34,"accountPoints":9,"level":45,"accountType":10,"regSource":10},0,"17891921788",11,"company\u002Fd5675aa1ff61493595efbfecaf81872e.jpg","领先的跨境资源整合，信息共享平台","2023-06-20 20:05:54","2023-06-27 09:25:46","310100","2026-04-04 00:01:48","140.207.95.106","上海百次方科技有限公司","","1999","117","3781035","18776501","2026-04-05 10:15:00","4679","2023-06-27","2024-06-27","p\u002F87c7d4bdabfc496ebedcdc220007a0e9.png",3,[47,53,59],{"contentId":4,"id":48,"name":49,"status":24,"type":10,"subType":8,"description":50,"changeTime":51,"pv":52,"firstTagIdList":9,"firstTagList":9},"1","出海平台","千万不能错过的跨境平台知识大全","2025-01-15 18:04:06","12355727",{"contentId":4,"id":54,"name":55,"status":24,"type":10,"subType":8,"description":56,"changeTime":57,"pv":58,"firstTagIdList":9,"firstTagList":9},"2","流量密码","出海品牌订单极速增长的秘密","2022-11-21 13:40:42","6754859",{"contentId":4,"id":60,"name":61,"status":24,"type":10,"subType":8,"description":62,"changeTime":63,"pv":64,"firstTagIdList":9,"firstTagList":9},"3","出海蓝图","跨境人必须知道的海外市场格局","2023-02-10 09:45:23","5886402",[],[67],{"contentId":4,"id":68,"name":15,"status":24,"type":8,"pv":69,"image":9,"description":9,"relationWikiId":9},"2942","1331"]