[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":49,"firstTagList":56,"secondTagList":57,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"133378522","446","大数跨境","单品销量翻倍，市值142亿！东南亚人爱上中国灯具 | 爆品洞察",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260512\u002Fd54c64ea-bede-4c9c-8aff-3c55936ffc42.png","2026-05-12 19:25:00","2026-05-12 16:54:31","单品销量翻倍，市值142亿！东南亚人爱上中国灯具 | 爆品洞察- 大数跨境","","第17届印尼雅加达国际绿色照明展览会（INALIGHT 2026）吸引全球数百家展商，中国近百家灯具","11202605121925000890","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FCS2eCtmmIMFqoYAxR8dRMQ\", \"author\": \"大数跨境\", \"publishTime\": \"2026-05-12 16:54:31\"}","【大数跨境】公众号，原文《单品销量翻倍，市值142亿！东南亚人爱上中国灯具 | 爆品洞察》，大数AI优化","system","疯狂追捧，中国灯具爆卖东南亚","\u003Csection>\n \u003Cp>第17届印尼\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-gangkou\">雅加达\u003C\u002Fa>国际绿色照明展览会（INALIGHT 2026）吸引全球数百家展商，中国近百家灯具企业参展备受关注。\u003C\u002Fp>\n \u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F327\">东南亚\u003C\u002Fa>灯具市场正迎来爆发式增长。\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Ch2>东南亚市场崛起背景\u003C\u002Fh2>\n\u003Cp>东南亚市场发展具备多重优势：当地拥有全球最年轻的人口结构之一，叠加\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F371\">Shopee\u003C\u002Fa>、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F101\">Lazada\u003C\u002Fa>及\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fproduct\u002F3\">TikTok Shop\u003C\u002Fa>的渠道渗透，年轻消费者对灯具需求已从基础照明转向氛围装饰。智能照明、RGB氛围灯带及网红装饰灯在社交媒体推动下需求激增。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260512\u002F21e5eff0-c43b-4e3b-9243-c7dc159d680a.png\" style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：谷歌\u003C\u002Fp>\n\u003Cp>RCEP协议实施使中国灯具出口东盟关税大幅降低，各国推行的\"零碳\"政策加速LED替代传统白炽灯进程，创造巨大存量替换空间。越南、印尼、泰国等国城镇化加速，城市扩建及地产开发催生海量工程照明需求，路灯、隧道灯及工矿灯等高耐候性产品成为基建标配。\u003C\u002Fp>\n\u003Ch2>中国\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F85\">品牌出海\u003C\u002Fa>布局\u003C\u002Fh2>\n\u003Cp>欧普照明（A股市值142.47亿元）与雷士照明（市值3.45亿港元）依托工程背景深耕B端市场，提供全场景照明解决方案。新兴品牌如Yeelight与Govee则通过AIoT技术切入高端公寓及年轻消费市场。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260512\u002Fd6b916f9-14b3-49a2-871d-0668a848ddfa.png\" style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：欧普照明\u003C\u002Fp>\n\u003Ch3>区域爆款特征\u003C\u002Fh3>\n\u003Cul>\n \u003Cli>智能RGB氛围灯带：凭借低门槛、多场景适配及音乐律动功能成为TikTok流量核心，助推智能照明品类高速增长\u003C\u002Fli>\n \u003Cli>户外光伏LED照明：太阳能路灯及庭院灯解决岛屿供电稳定性问题\u003C\u002Fli>\n \u003Cli>节庆装饰灯：契合东南亚浓厚节日文化，菲律宾圣诞季需求尤为突出\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>核心竞争优势\u003C\u002Fh2>\n\u003Cp>以\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=442000\">中山\u003C\u002Fa>古镇为中心的产业集群构建全球最完整照明供应链，从模具、驱动到芯片实现高效协同，保障产品快速迭代与价格竞争力。中国在LED封装及智能控制领域已形成技术代差优势，\"光配方\"、人因照明等前沿技术加速民用普及。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260512\u002F6e36ac2e-464a-4635-a94c-95385695c8a5.png\" style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：当代中国（中山古镇）\u003C\u002Fp>\n\u003Cp>当前中国灯具出口进入结构优化期，智能照明与户外照明等细分赛道保持高速增长，为跨境卖家提供重要机遇。\u003C\u002Fp>","667","449","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":8,"identity":30,"authenticationStatus":8,"authenticationType":10,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":29,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":34,"area":35,"lastLoginTime":36,"lastLoginIp":37,"lastLoginArea":9,"accountName":38,"wechatNumber":9,"wechatQrcode":15,"wechatOfficialAccountQrcode":15,"fansTotal":39,"followTotal":40,"pvTotal":41,"showPvTotal":42,"createTime":33,"updateTime":43,"deleteFlag":28,"areaName":9,"contentTotal":44,"isFollow":26,"validityPeriodStart":45,"validityPeriodEnd":46,"companyLogo":47,"companyAbbreviation":6,"companyName":38,"accountPoints":9,"level":48,"accountType":10,"regSource":10},0,"17891921788",11,"company\u002Fd5675aa1ff61493595efbfecaf81872e.jpg","领先的跨境资源整合，信息共享平台","2023-06-20 20:05:54","2023-06-27 09:25:46","310100","2026-05-13 09:20:50","180.172.12.208","上海百次方科技有限公司","3537","117","4058981","19126636","2026-05-13 19:15:00","4738","2023-06-27","2024-06-27","p\u002F87c7d4bdabfc496ebedcdc220007a0e9.png",3,[50],{"contentId":4,"id":51,"name":52,"status":28,"type":10,"subType":8,"description":53,"changeTime":54,"pv":55,"firstTagIdList":9,"firstTagList":9},"4","产业赛道","每个行业赛道都能走出跨境状元","2022-09-30 13:42:15","7075549",[],[]]