[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":41,"firstTagList":50,"secondTagList":51,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"133086764","58102","跨境Pro","牛！山东老板卖宠物食品，一年净赚6个亿",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F98b8c691-27ef-4453-91eb-95e3c1a515c0.png","2026-05-11 20:25:30","2026-05-11 17:49:43","牛！山东老板卖宠物食品，一年净赚6个亿- 大数跨境","","“宠物经济”的野火正在点燃整个消费市场。 出品 | 跨境Pro 作者 | 李不凡 编辑 | 李不凡 ","11202605112025309760","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FLn2a-_FXCP36dM_CVlB0FQ\", \"author\": \"李不凡\", \"publishTime\": \"2026-05-11 17:49:43\"}","【跨境Pro】公众号，原文《牛！山东老板卖宠物食品，一年净赚6个亿》，大数AI优化","system","“宠物经济”的野火正在点燃整个消费市场。","\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fdc81e9ee-158a-45cf-a656-d49ed9295408.png\" style=\"outline:0px;width:100%;visibility:visible !important;\">\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F1b5e6aab-3981-4761-8607-047678191c21.png\" style=\"outline:0px;display:initial;width:20px !important;visibility:visible !important;\">\n \u003C\u002Fsection>\n \u003Cp>“宠物经济”的野火正在点燃整个消费市场。\u003C\u002Fp>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F6c30d0d4-e6d7-4906-9d4c-d83ef1d8b170.png\" style=\"outline:0px;display:initial;width:20px !important;visibility:visible !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan>出品 | 跨境Pro 作者 | 李不凡 编辑 | 李不凡\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F44f9a7bf-0073-49ba-9a1f-f03ed9717450.png\" style=\"outline:0px;width:660.98px !important;visibility:visible !important;\">\n\u003C\u002Fsection>\n\u003Ch2>上市宠物大卖业绩惊人\u003C\u002Fh2>\n\u003Cp>要问现在最火热的出海风口有哪些，“宠物经济”绝对榜上有名。\u003C\u002Fp>\n\u003Cp>快节奏的生活模式下，宠物正成为年轻人的重要精神寄托，越来越多人甘愿为爱宠花钱、用心养护，越来越多宠物品牌也靠“毛孩子生意”发家致富。\u003C\u002Fp> \u003Cb>\u003Cp>这其中，就包括国内宠物食品行业龙头、山东上市大卖乖宝宠物。\u003C\u002Fp>\u003C\u002Fb>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fe130bf20-7150-4c01-9c59-c377f1673a0b.png\">\n\u003C\u002Fsection>\n\u003Cp>乖宝宠物官网 图源：gambol pet\u003C\u002Fp>\n\u003Cp>财报数据显示，\u003Cb>2025年全年，乖宝宠物营业收入达到67.69亿元\u003C\u002Fb>，\u003Cb>同比增长29.06%\u003C\u002Fb>，规模扩张明显；\u003Cb>归母净利润为6.73亿元，同比增长7.75%\u003C\u002Fb>，连续第二年突破6亿净利大关。\u003C\u002Fp>\n\u003Cp>值得一提的是，虽然是代工厂起家，但目前乖宝宠物已经转型成为一家自有品牌主导的跨境大卖，\u003Cb>2025年全年自有品牌业务营收49.65亿，同比增长超40%\u003C\u002Fb>；同时产品销往英美日韩等三十个国家，海外渠道优势日渐巩固。\u003C\u002Fp>\n\u003Cp>不过，进入2026年后，公司业绩出现不小波动：虽然营收仍然保持11%的增速，\u003Cb>但归属于上市公司股东的净利润却大幅下滑39.5%至1.2亿元。\u003C\u002Fb>\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Ff7504f18-f281-4d59-a138-8bec3a706690.png\">\n\u003C\u002Fsection>\n\u003Cp>一季度净利润下滑 图源：富途\u003C\u002Fp>\n\u003Cp>对此，乖宝宠物创始人兼董事长秦华在致股东信中解释，利润下滑并非经营出现问题，而是受国际汇率波动、原材料价格变化等因素的综合影响；同时也是公司“\u003Cb>主动拥抱变革、推进新旧动能转换与品牌结构升级的战略阵痛”\u003C\u002Fb>。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F1a7e56a5-34b8-42aa-915e-8005c25e1987.png\" style=\"outline:0px;visibility:visible !important;width:660.98px !important;\">\n\u003C\u002Fsection>\n\u003Ch2>宠物行业正在升级\u003C\u002Fh2>\n\u003Cp>不可否认，全球宠物行业依旧处在高景气增长赛道，发展前景十分广阔。\u003C\u002Fp>\n\u003Cp>根据Euromonitord的数据，\u003Cb>2025年全球宠物行业市场规模为2073亿美元，预计到2030年将突破2700亿美元大关，复合年增长率达5.5%。\u003C\u002Fb>\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fb745bb43-d4d4-4465-9d3a-2a67e1aad6bd.png\">\n\u003C\u002Fsection>\n\u003Cp>全球宠物行业市场广阔 图源：乖宝宠物\u003C\u002Fp>\n\u003Cp>赛道持续扩容、红利持续释放，也吸引了各路玩家争相入局。就连知名跨境大卖追觅科技，也跨界推出宠物空气净化器，低调布局宠物家电优质细分赛道。\u003C\u002Fp>\n\u003Cp>然而，再庞大的市场也是有边界的，当太多人涌入，消费者有了更多的选择，\u003Cb>头部品牌若想长久稳固地位，必须从依赖“产能与成本效率”，转向“依赖用户获取与品牌认知”，从消费者心智层面打造不可替代的核心竞争力。\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>在股东信中，乖宝宠物老板秦华就明确指出：“面对短期市场波动与业绩压力，我们必须保持战略清醒：\u003Cb>坚定不移将自有品牌市占率优先作为核心战略，不被短期利润波动干扰长期布局，以长期主义的定力，抢抓行业发展的黄金机遇。\u003C\u002Fb>”\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F0e14d392-3f73-49ed-8b18-c935600e43d2.png\">\n\u003C\u002Fsection>\n\u003Cp>乖宝宠物董事长秦华 图源：福布斯中国\u003C\u002Fp>\n\u003Cp>遵循这一长期主义，过去一个季度，乖宝宠物主动对核心品牌进行全面升级：优化产品品类结构、拔高高端品牌渠道层级、调整海外专业运营团队，将更多资源倾斜至渠道铺设、市场投放与品牌曝光建设。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F40508475-0f50-471e-a5a3-decadf143899.png\">\n\u003C\u002Fsection>\n\u003Cp>乖宝宠物核心品牌之一麦富迪 图源：乖宝宠物\u003C\u002Fp>\n\u003Cp>换句话说，\u003Cb>乖宝宠物一季度的利润并没有消失，而是被投入到品牌建设、海外渠道深耕与高端化转型当中。\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>短期让利换增长、投入换心智，看似利润承压，实则是为未来抢占全球宠物市场话语权、筑牢长期龙头地位埋下伏笔。\u003C\u002Fp>\n\u003Csection>\n \u003Cstrong>铁粉推荐\u003C\u002Fstrong>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cp>2天爆卖上千单，整蛊抱枕疯狂刷屏 TikTok\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Ch1>扫地机大卖业绩逆转，预计全年净赚17亿\u003C\u002Fh1>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=330100\">杭州\u003C\u002Fa>卖家杀入欧美彩妆圈，年销1个亿\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=330782\">义乌\u003C\u002Fa>老板娘开年爆单，一只小玩偶日销2万件\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Ch1>女老板掌舵，\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=350200\">厦门\u003C\u002Fa>大卖净利润暴增60%\u003C\u002Fh1>\n\u003C\u002Fsection>","1004","663","0",false,{"id":5,"status":28,"accountNumber":6,"nickName":6,"gender":8,"identity":29,"authenticationStatus":8,"authenticationType":10,"claimStatus":10,"failedReason":15,"freezeReason":15,"phoneNumber":9,"email":9,"picture":30,"description":31,"registerTime":32,"submitTime":32,"area":33,"lastLoginTime":32,"lastLoginIp":9,"lastLoginArea":9,"accountName":34,"wechatNumber":9,"wechatQrcode":15,"wechatOfficialAccountQrcode":15,"fansTotal":25,"followTotal":25,"pvTotal":35,"showPvTotal":36,"createTime":32,"updateTime":37,"deleteFlag":28,"areaName":9,"contentTotal":38,"isFollow":26,"validityPeriodStart":39,"validityPeriodEnd":40,"companyLogo":30,"companyAbbreviation":6,"companyName":34,"accountPoints":9,"level":28,"accountType":10,"regSource":28},0,11,"p\u002Fdfcc355be0be42a69e1c7a49b450d642.png","努力为跨境电商从业者，提供精准高效的行业信息。","2025-06-24 10:34:07","440000","深圳敲山传媒有限公司","3093","4640","2026-05-13 06:07:25","513","2025-06-24","2026-06-24",[42],{"contentId":4,"id":43,"name":44,"status":28,"type":45,"subType":46,"description":47,"changeTime":48,"pv":49,"firstTagIdList":9,"firstTagList":9},"30","出海",3,5,"发发发发发发付","2022-10-31 11:21:23","240889",[],[]]