[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":39,"firstTagList":46,"secondTagList":47,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"132832171","189722","Benny的跨境Coffee Chat","2026年，最危险的独立站卖家，已经出现了",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F90baef78-6db8-42ff-bc64-9a8b6579ec56.png","2026-05-11 07:35:00","2026-05-10 21:25:03","2026年，最危险的独立站卖家，已经出现了- 大数跨境","","今年我听到最多的一句话就是： “有流量，但不赚钱了。” 很多卖家其实还在投广告，有些网站流量甚至比去","11202605110735005755","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002F3Zb_XyNKmI23BOe83ZBOWQ\", \"author\": \"Benny\", \"publishTime\": \"2026-05-10 21:25:03\"}","【Benny的跨境Coffee Chat】公众号","system","今年我听到最多的一句话就是：“有流量，但不赚钱了。","\u003Csection>\n \u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection nodeleaf=\"\">\n \u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F7ab397c5-9155-4d01-a320-0a5dff4561b1.png\" class=\"rich_pages wxw-img\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-type=\"png\" data-w=\"1536\" type=\"block\" data-imgfileid=\"100000228\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F7ab397c5-9155-4d01-a320-0a5dff4561b1.png\">\n\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\n \u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan leaf=\"\">今年我听到最多的一句话就是：\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">“有流量，但不赚钱了。”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多卖家其实还在投广告，有些网站流量甚至比去年还高。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但利润没了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">更真实的一种情况是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多人到现在都没搞明白，问题到底出在哪里。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">前几年做\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fsolution\u002Fdlz-service\">独立站\u003C\u002Fa>，真的没现在这么难。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">那时候：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\">\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">会投 Facebook\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">会找产品\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">会做落地页\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan leaf=\"\">基本就能赚钱。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">甚至很多人靠一两个爆品，就能快速起量。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但现在，整个行业的逻辑已经完全变了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前拼的是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“谁更会投广告”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在拼的是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">“用户为什么愿意相信你”。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">01｜\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">现在很多独立站，最大的问题根本不是没流量\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">用户不信任你。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fb1b105ba-b050-4a84-afee-e7174feeef35.png\" alt=\"How to Drive Traffic to Shopify Store: 9 Proven Strategies\" class=\"rich_pages wxw-img\" data-ratio=\"0.552734375\" data-type=\"jpeg\" data-w=\"1024\" data-imgfileid=\"100000218\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fb1b105ba-b050-4a84-afee-e7174feeef35.png\">\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这两年我越来越明显感觉到：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">纯广告型卖家，正在越来越难。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前很多广告：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">一张产品图。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">一个折扣。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">一个 Facebook Campaign。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">就能直接出单。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在呢？\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多时候：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">CTR 正常。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">点击正常。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">加购正常。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">最后还是亏。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在很多独立站最崩溃的事情其实是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">广告数据看起来一切正常。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但月底一算账。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">根本没利润。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">为什么？\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">因为用户变了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前用户看到：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“50% OFF”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">可能直接下单。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在越来越多人会先去看：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\">\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-Instagram\">Instagram\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">TikTok\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">网站风格\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">用户评价\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">Trustpilot\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">有没有真人内容\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan leaf=\"\">尤其欧美市场。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多消费者已经被大量低\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-zhiliang\">质量\u003C\u002Fa>独立站“教育”过了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以现在：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">没有品牌感的网站，转化会越来越差。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">02｜\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">很多网站，一眼看上去就“不像真的”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这是现在特别严重的问题。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多独立站：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">网站像模板。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">产品像1688。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">内容像AI。\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">Instagram像机器人。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">用户点进来3秒就走了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在用户买的，已经不只是产品。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“这个品牌值不值得相信”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">为什么有些产品贵很多，还是有人买？\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">因为用户会觉得：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这是一个真实存在的品牌。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在真正跑得稳的独立站，基本都有几个共同点：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">✓ 网站视觉统一\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">✓ 产品有记忆点\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">✓ 内容长期更新\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">✓ 社媒有人味\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">✓ 有真实使用场景\u003C\u002Fspan>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003Cspan leaf=\"\">✓ 用户能记住品牌名字\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前做独立站，拼的是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">谁更会跑广告。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在越来越像：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">谁更会“建立信任”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">03｜\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">现在用户已经越来越不相信“广告”了\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F31b9f903-ab56-4d31-8b78-a11f2f43a31b.png\" alt=\"Create ugc videos for instagram reels, facebook or tiktok by Ahmedina_b | Fiverr\" class=\"rich_pages wxw-img\" data-ratio=\"0.5632352941176471\" data-type=\"jpeg\" data-w=\"680\" data-imgfileid=\"100000220\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F31b9f903-ab56-4d31-8b78-a11f2f43a31b.png\">\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这是这两年最大的变化之一。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前独立站的逻辑很简单：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">广告 → 网站 → 下单\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在越来越像：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">内容 → 种草 → 信任 → 下单\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多订单，已经不是广告直接转化来的。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">用户刷到你很多次之后，才决定买。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以现在越来越多品牌开始重视：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\">\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">TikTok\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">Reels\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">UGC\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">Creator合作\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">真人场景内容\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan leaf=\"\">因为：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">真实感的权重越来越高。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这两年还有一个特别明显的变化：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多“广告味太重”的内容，已经越来越难跑了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">反而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">看起来真实的内容，转化更高。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多时候，一个手机随手拍的视频，效果甚至比精修广告还好。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">因为现在用户对“广告感”特别敏感。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">04｜AI 会淘汰一批“低效率团队”\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F671913d1-8667-427f-99ae-331204ee8535.png\" alt=\"Business ecommerce with ai technology and retail store or online shopping concepts.data management\" class=\"rich_pages wxw-img\" data-ratio=\"0.4444444444444444\" data-type=\"jpeg\" data-w=\"1080\" data-imgfileid=\"100000221\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F671913d1-8667-427f-99ae-331204ee8535.png\">\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">前两年很多人聊 AI，更多像“尝鲜”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但从今年开始，AI 已经慢慢进入真正实战阶段了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在很多团队已经开始用 AI 做：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\">\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">产品页文案\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">广告脚本\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">EDM\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-huashu\">邮件\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">视频生成\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">图片处理\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">客服回复\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">数据整理\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan leaf=\"\">最大的变化其实不是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">AI替代人。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">会用AI的人，效率开始变得特别夸张。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前做一个广告素材，可能要2天。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">半天就能测试很多版本。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但有一点我越来越明显感觉到：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">AI能解决效率。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">解决不了“真实感”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以未来真正重要的，其实是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">人 + AI 的结合。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">05｜现在最贵的，已经不是广告了\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“获取一个愿意相信你的用户”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fd5bc123a-4951-4688-a714-bfa5ae829448.png\" alt=\"creation with artificial intelligence, entrepreneur uses an online application to provide digital creation tools. automated customer support\" class=\"rich_pages wxw-img\" data-ratio=\"0.6666666666666666\" data-type=\"jpeg\" data-w=\"1080\" data-imgfileid=\"100000224\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002Fd5bc123a-4951-4688-a714-bfa5ae829448.png\">\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前很多卖家：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">只管买流量，不管用户。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在这种模式越来越危险。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">因为广告成本只会越来越高。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在真正健康的独立站，一定有一部分收入来自老客户。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">而不是永远靠冷流量。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以越来越多品牌开始认真做：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\">\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">邮件营销\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">用户社群\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">会员体系\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">私域运营\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">复购\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>\u003Cspan leaf=\"\">用户内容\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan leaf=\"\">因为未来真正重要的，已经不是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“你能获取多少流量”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“有多少用户愿意再次回来”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">06｜未来真正拉开差距的\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">不是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">谁更会投广告。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"background-color: rgb(255, 169, 0);\">谁更像一个真实品牌。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F4abbfbe3-230a-47ed-9ff1-e84008b5240e.png\" alt=\"Entrepreneur explores metrics to enhance performance\" class=\"rich_pages wxw-img\" data-ratio=\"0.562962962962963\" data-type=\"jpeg\" data-w=\"1080\" data-imgfileid=\"100000223\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F4abbfbe3-230a-47ed-9ff1-e84008b5240e.png\">\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这几年我越来越明显感觉到：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多以前靠“流量套利”赚钱的模式，正在慢慢失效。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">反而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">认真做内容、做品牌、做用户资产的人，越来越稳定。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">以前做独立站，拼的是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">谁胆子大。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">现在拼的是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">谁更值得被用户长期相信。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">━━━━━━━━━━━━━━\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch1>\u003Cspan leaf=\"\">最后\u003C\u002Fspan>\u003C\u002Fh1>\n\u003Cp>\u003Cspan leaf=\"\">2026年的独立站，已经不是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“随便跑跑广告”就能赚钱的时代了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">真正开始拼的，是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\">\n \u003Cli style=\"color:#ffa900;\">\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"color: rgb(255, 169, 0);\">品牌感\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli style=\"color:#ffa900;\">\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"color: rgb(255, 169, 0);\">内容能力\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli style=\"color:#ffa900;\">\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"color: rgb(255, 169, 0);\">用户信任\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli style=\"color:#ffa900;\">\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"color: rgb(255, 169, 0);\">用户资产\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli style=\"color:#ffa900;\">\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"color: rgb(255, 169, 0);\">复购\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli style=\"color:#ffa900;\">\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"color: rgb(255, 169, 0);\">长期运营能力\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan leaf=\"\">这两年你有没有发现：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">明明比以前更努力了。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但独立站反而越来越难赚钱了？\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\" nodeleaf=\"\">\n \u003Cimg data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F646ef015-daaa-4b3d-87ec-66559c53a052.png\" class=\"rich_pages wxw-img\" data-ratio=\"0.539543057996485\" data-s=\"300,640\" data-type=\"png\" data-w=\"1707\" type=\"block\" data-imgfileid=\"100000227\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260511\u002F646ef015-daaa-4b3d-87ec-66559c53a052.png\">\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"display: none;\">\n \u003Cmp-style-type data-value=\"3\">\u003C\u002Fmp-style-type>\u003C\u002Fp>","2570","1711","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":10,"identity":30,"authenticationStatus":8,"authenticationType":28,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":9,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":33,"area":34,"lastLoginTime":9,"lastLoginIp":9,"lastLoginArea":9,"accountName":9,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":25,"followTotal":25,"pvTotal":35,"showPvTotal":36,"createTime":33,"updateTime":37,"deleteFlag":28,"areaName":9,"contentTotal":38,"isFollow":26,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":15,"companyAbbreviation":15,"companyName":9,"accountPoints":9,"level":28,"accountType":10,"regSource":10},0,"DMKrEz3MbnhvYavU",-1,"user\u002F96532d31bf8b7324bd32c72c690012e3.png","1234","2025-11-14 18:29:19","110100","1126","1666","2026-05-12 06:18:36","14",[40],{"contentId":4,"id":41,"name":42,"status":28,"type":10,"subType":8,"description":43,"changeTime":44,"pv":45,"firstTagIdList":9,"firstTagList":9},"70","跨境资讯","跨境资讯、新闻、攻略","2025-01-23 10:50:47","26519219",[],[]]