[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":10,"moreInfo":9,"sourceName":9,"reviewer":18,"description":19,"content":20,"showPv":21,"pv":22,"great":23,"collection":23,"comment":23,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":24,"isCollection":24,"orgAccountInfoBO":25,"topicList":47,"firstTagList":54,"secondTagList":55,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"131616040","78","Shoptop品牌出海智库","从众筹120万到估值近百亿，这个智能床垫如何圈粉中东土豪？",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F70c242f4-67d1-46b1-92f2-b9e9e315982c.png","2026-05-07 09:33:35","2026-05-07 10:00:00","从众筹120万到估值近百亿，这个智能床垫如何圈粉中东土豪？- 大数跨境","","当大多数床垫公司还在纠结于弹簧材质和海绵密度时，有一家被称为“睡眠健身”公司的科技企业——Eight","10202605070933351607","system","打破传统，做睡眠科技巨头！Eight Sleep的野心有多大？","\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">当大多数床垫公司还在纠结于弹簧材质和海绵密度时，有一家被称为“睡眠健身”公司的科技企业——\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">Eight Sleep\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">，正在通过\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-weight: normal;\">AI驱动的热力学与生理学结合\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">，重新定义人类睡眠。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin-bottom: 0px;\" data-role=\"title\" data-tools=\"135编辑器\" data-id=\"161942\">\n \u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n  \u003Csection>\n   \u003Csection style=\"display: flex; justify-content: flex-start;\">\n    \u003Csection style=\"margin-bottom: -30px;\">\n     \u003Csection style=\"font-size: 24px; letter-spacing: 1.5px; color: #ffffff; background-color: #ffb82e; border-radius: 0px 25px 25px; padding: 8px; line-height: 1.2em;\">\u003Cstrong>0\u003C\u002Fstrong>\u003Cstrong title=\"\" data-original-title=\"\">1\u003C\u002Fstrong>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n   \u003Csection style=\"background-color: #f79646; padding: 10px 25px; margin-right: 3px; margin-left: 18px;\">\n    \u003Cp style=\"margin-right: 0pt; margin-left: 0pt; padding: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 20px;\">\u003Cstrong>\u003Cspan style=\"color: #ffffff; font-family: 微软雅黑;\">精准市场卡位\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 12pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n   \u003C\u002Fsection>\n   \u003Csection style=\"width: 10px; height: 10px; background-color: #ffb82e; margin-left: auto; margin-top: -7px;\">\u003C\u002Fsection>\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">Eight Sleep成立于2014年\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fencyclopedia\u002Fexplain\u002F39704\">美国\u003C\u002Fa>纽约，以“睡眠健身”为核心理念的睡眠科技公司专注于借助AI与生理学研究改善人类睡眠体验，打造可监测、调节的健康睡眠管理领域。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin: 0px 8px; padding: 0px; min-height: 24px;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F9cb4f54f-0a50-42dc-bdc0-0f04dbc652d8.png\" width=\"3012\" data-aistatus=\"1\" data-imgfileid=\"100046338\" data-ratio=\"0.5314814814814814\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F9cb4f54f-0a50-42dc-bdc0-0f04dbc652d8.png\" data-type=\"png\" data-w=\"1080\">\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 0px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: right; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">图源：谷歌\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">多年来，\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">Eight Sleep打破传统家具赛道，而是将自身定位为智能健康科技赛道。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">观察发现，全球职业运动员大压力，以及\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftag\u002F1153\">中东\u003C\u002Fa>高温环境下，存在严重睡眠危机，Eight Sleep锁定职业运动员、都市企业家、中东高净值人群等，打造专属解压睡眠的床垫。其\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-weight: normal;\">用户群体\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">覆盖\u003Cspan style=\"color: #ff6827; font-weight: bold;\">科技界精英\u003C\u002Fspan>（如埃隆·马斯克、马克·扎克伯格）、\u003Cspan style=\"color: #ff6827; font-weight: bold;\">职业运动员\u003C\u002Fspan>（F1车手查尔斯·勒克莱尔、网球选手泰勒·弗里茨等）及\u003Cspan style=\"color: #ff6827; font-weight: bold;\">注重健康生活的消费者\u003C\u002Fspan>。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin: 0px 8px; padding: 0px; min-height: 24px;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F60e58c01-6733-4cd2-81aa-fc7ed97e658e.png\" width=\"884\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F60e58c01-6733-4cd2-81aa-fc7ed97e658e.png\" data-ratio=\"0.6657407407407407\" data-type=\"png\" data-w=\"1080\" data-imgfileid=\"100046334\" data-aistatus=\"1\">\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 0px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: right; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">图源：\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">Eight Sleep\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">2015年，\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">Eight Sleep\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">通过众筹平台Indiegogo验证市场，\u003Cspan style=\"color: #ff6827; font-weight: bold;\">筹集超120万美元\u003C\u002Fspan>，时隔10年，2025年完成1亿美元D轮\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\u002Fpay_48\">融资\u003C\u002Fa>，\u003Cspan style=\"color: #ff6827; font-weight: bold;\">估值近10亿美元\u003C\u002Fspan>，2026年预计估值达15亿美元，正式进入中国市场，它是如何将智能床垫生意做大做强?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin-bottom: 0px;\" data-role=\"title\" data-tools=\"135编辑器\" data-id=\"161942\">\n \u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n  \u003Csection>\n   \u003Csection style=\"display: flex; justify-content: flex-start;\">\n    \u003Csection style=\"margin-bottom: -30px;\">\n     \u003Csection style=\"font-size: 24px; letter-spacing: 1.5px; color: #ffffff; background-color: #ffb82e; border-radius: 0px 25px 25px; padding: 8px; line-height: 1.2em;\">\u003Cstrong>0\u003C\u002Fstrong>\u003Cstrong title=\"\" data-original-title=\"\">2\u003C\u002Fstrong>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n   \u003Csection style=\"background-color: #f79646; padding: 10px 25px; margin-right: 3px; margin-left: 18px;\">\n    \u003Cp style=\"margin-right: 0pt; margin-left: 0pt; padding: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 20px;\">\u003Cstrong>\u003Cspan style=\"color: #ffffff; font-family: 微软雅黑;\">技术为核心\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n   \u003C\u002Fsection>\n   \u003Csection style=\"width: 10px; height: 10px; background-color: #ffb82e; margin-left: auto; margin-top: -7px;\">\u003C\u002Fsection>\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">作为智能科技产品，\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">Eight Sleep并未陷入同质化陷阱，而是避开价格战，以断层技术领先同行。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-weight: normal;\">人类睡眠最大的天敌是“\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-wendu\">温度\u003C\u002Fa>不适”，将\u003C\u002Fspan>\u003Cspan style=\"color: #ff6827; font-weight: bold;\">温度控制做到极致成为关键\u003C\u002Fspan>\u003Cspan style=\"font-weight: normal;\">，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">Eight Sleep研究发现，床具有\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">无限电力、100%依从性（不用记得佩戴）、巨大的传感器面积\u003C\u002Fspan>\u003Cspan style=\"font-weight: normal;\">等优势，\u003C\u002Fspan>\u003Cspan style=\"color: #ff6827;\">可持续数年数据采集\u003C\u002Fspan>\u003Cspan style=\"font-weight: normal;\">，进一步精密分析身体系数，智能调节健康\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin: 0px 8px; padding: 0px; min-height: 24px;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F46a6c197-eed8-419b-9c8a-72fd299eeb9f.png\" width=\"1392\" data-aistatus=\"1\" data-imgfileid=\"100046335\" data-ratio=\"0.38796296296296295\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002F46a6c197-eed8-419b-9c8a-72fd299eeb9f.png\" data-type=\"png\" data-w=\"1080\">\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 0px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: right; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">图源：\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">Eight Sleep\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">其主要核心技术为\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">主动式温控与水循环系统\u003C\u002Fspan>\u003Cspan style=\"font-weight: normal;\">，\u003C\u002Fspan>\u003Cspan style=\"color: #ff6827;\">自研Autopilot AI技术\u003C\u002Fspan>\u003Cspan style=\"font-weight: normal;\">，自动调节夜晚温度，并\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">结合内置的非接触式传感器，如\u003Cspan style=\"color: #ff6827; font-weight: bold;\">监测心率、心率变异性、呼吸频率和睡眠阶段\u003C\u002Fspan>，每晚进行超过3000次微调，辅助调整深度舒适的睡眠状态。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">在上市前，Eight Sleep产品都是超过\u003Cspan style=\"color: #ff6827; font-weight: bold;\">18000名受试者\u003C\u002Fspan>经过数百万小时的睡眠数据和\u003Cspan style=\"color: #ff6827; font-weight: bold;\">687000个夜晚\u003C\u002Fspan>的临床研究测验。2025年推出的Pod 5，可支持左右独立调节智能床温度，成为全球化扩张的硬武器。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin-bottom: 0px;\" data-role=\"title\" data-tools=\"135编辑器\" data-id=\"161942\">\n \u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n  \u003Csection>\n   \u003Csection style=\"display: flex; justify-content: flex-start;\">\n    \u003Csection style=\"margin-bottom: -30px;\">\n     \u003Csection style=\"font-size: 24px; letter-spacing: 1.5px; color: #ffffff; background-color: #ffb82e; border-radius: 0px 25px 25px; padding: 8px; line-height: 1.2em;\">\u003Cstrong>0\u003C\u002Fstrong>\u003Cstrong title=\"\" data-original-title=\"\">3\u003C\u002Fstrong>\n     \u003C\u002Fsection>\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n   \u003Csection style=\"background-color: #f79646; padding: 10px 25px; margin-right: 3px; margin-left: 18px;\">\n    \u003Cp style=\"margin-right: 0pt; margin-left: 0pt; padding: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 20px;\">\u003Cstrong>\u003Cspan style=\"color: #ffffff; font-family: 微软雅黑;\">全球化扩张\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑; font-size: 12pt;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n   \u003C\u002Fsection>\n   \u003Csection style=\"width: 10px; height: 10px; background-color: #ffb82e; margin-left: auto; margin-top: -7px;\">\u003C\u002Fsection>\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"margin: 0px 8px; padding: 0px; min-height: 24px;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002Fe8517893-bc35-49f7-9c36-54154936e2ed.png\" width=\"1600\" data-aistatus=\"1\" data-imgfileid=\"100046336\" data-ratio=\"0.562962962962963\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002Fe8517893-bc35-49f7-9c36-54154936e2ed.png\" data-type=\"png\" data-w=\"1080\">\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 0px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: right; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">图源：谷歌\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">与传统智能穿戴品牌类似，作为智能家居产品，\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">Eight Sleep延用\u003Cspan style=\"color: #ff6827; font-weight: bold;\">硬件销售+软件订阅\u003C\u002Fspan>（Autopilot）策略，\u003Cspan style=\"color: #ff6827; font-weight: bold;\">制定199美元起年度会员费用\u003C\u002Fspan>，定期OTA算法更新和监测升级，打破床垫行业5—7年一换的传统，提高品牌用户粘性。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">在全球化布局上，Eight Sleep针对不同市场采取差异化策略。在\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F54028\">沙特\u003C\u002Fa>，Eight Sleep没有直接推销产品，而是\u003Cspan style=\"color: #ff6827; font-weight: bold;\">首先发布一份基于本地用户数据的\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Freport\">报告\u003C\u002Fa>\u003C\u002Fspan>，指出当地睡眠不足与工作效率、健康的关联。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 24px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">通过与本地长寿专家合作，强调其在“社交时差”和高温环境下的调节作用，迅速在利雅得的精英圈层打开市场。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"margin: 0px 8px; padding: 0px; min-height: 24px;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002Fbf83126b-87ad-488a-ac91-7e364a9e9013.png\" width=\"1228\" data-aistatus=\"1\" data-imgfileid=\"100046337\" data-ratio=\"0.6666666666666666\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002Fbf83126b-87ad-488a-ac91-7e364a9e9013.png\" data-type=\"png\" data-w=\"1080\">\n\u003C\u002Fsection>\n\u003Cp style=\"margin-top: 0px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: right; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-size: 12px; color: #b2b2b2; font-style: italic;\">图源：谷歌\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">2026年，Eight Sleep进军中国市场，将\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fhd?city=440300\">深圳\u003C\u002Fa>作为其区域总部，采用\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\u002Fmarketing_39\">DTC\u003C\u002Fa>模式结合\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fu\u002F29269\">京东\u003C\u002Fa>、天猫及小红书等内容平台的投放。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">为快速打入消费群体，其\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">取消199\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">美元\u002F年的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">标准版订阅费\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"font-weight: normal;\">，赠送终身免费权益，构建用户信任\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"margin-top: 24px; padding-right: 8px; padding-left: 8px; outline: 0px; text-wrap: wrap; background-color: #ffffff; caret-color: #000000; color: #000000; text-align: justify; letter-spacing: 1.5px; line-height: 1.5em; visibility: visible; margin-bottom: 0px;\">\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">作为成功的智能家居品牌，Eight Sleep的野心不止于助眠，下一步，它瞄向医疗健康。Eight Sleep品牌成功之路证明，在智能硬件领域，单纯的功能堆砌已无法打动全球高端用户，其通过\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">\u003Cspan style=\"color: #ff6827;\">“运动健康（Athlete）”“AI技术”创新、“本土化订阅”等\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: arial, helvetica, sans-serif; font-size: 15px;\">战略，提高全球智能科技健康水平。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; text-wrap: wrap; background-color: #ffffff; letter-spacing: normal; text-align: start; caret-color: #000000; color: #000000; margin-bottom: 0px;\" data-role=\"paragraph\">\n \u003Csection style=\"outline: 0px;\" data-tools=\"135编辑器\" data-id=\"133831\">\n  \u003Csection style=\"margin: 10px auto; outline: 0px; display: flex; flex-direction: column;\">\n   \u003Csection style=\"margin-bottom: -15px; outline: 0px; display: flex; justify-content: flex-start; z-index: 8;\">\u003C\u002Fsection>\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"margin-bottom: 0px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: #ffffff; margin-top: 24px;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"outline: 0px; caret-color: #000000; color: #000000; text-align: center; letter-spacing: 0.034em; font-size: var(--articleFontsize); width: 578px; height: 321px; visibility: visible !important; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002Fa77933f6-489c-4972-a6bb-824921cda6ba.png\" data-aistatus=\"1\" data-cropselx1=\"0\" data-cropselx2=\"578\" data-cropsely1=\"0\" data-cropsely2=\"322\" data-imgfileid=\"100035622\" data-ratio=\"0.55625\" data-s=\"300,640\" data-src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260507\u002Fa77933f6-489c-4972-a6bb-824921cda6ba.png\" data-type=\"png\" data-w=\"640\">\n\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","114","104","0",false,{"id":5,"status":26,"accountNumber":27,"nickName":6,"gender":28,"identity":8,"authenticationStatus":8,"authenticationType":8,"claimStatus":26,"failedReason":9,"freezeReason":9,"phoneNumber":27,"email":29,"picture":30,"description":31,"registerTime":32,"submitTime":33,"area":34,"lastLoginTime":35,"lastLoginIp":36,"lastLoginArea":9,"accountName":37,"wechatNumber":38,"wechatQrcode":39,"wechatOfficialAccountQrcode":40,"fansTotal":41,"followTotal":42,"pvTotal":43,"showPvTotal":44,"createTime":32,"updateTime":35,"deleteFlag":26,"areaName":9,"contentTotal":45,"isFollow":9,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":15,"companyAbbreviation":15,"companyName":46,"accountPoints":9,"level":26,"accountType":8,"regSource":10},0,"17821781899",4,"mkt@shoptop.com","user\u002Fdc86890f81cf4dc1bd9754caf6439505.png","Shoptop为客户提供“建站+营销”一体化的跨境全链闭环服务，涵盖网站搭建、品牌营销、运营指导、支付成单等环节。同时依托15年海外全媒体广告营销经验，和本土化1V1运营指导服务，不仅能帮助卖家全渠道低成本高转化引流，打造天天爆单的独立站；还能7*24小时快速响应客户需求，提供专业解决方案。","2023-01-16 13:13:57","2023-01-16 13:43:31","1","2026-05-07 16:50:36","219.155.84.241","Chloe","Shoptop-mkt","user\u002F58d4bb0e4566432da6f239d9dba93f6b.png","user\u002F3dc635ee65024b8d8390b20b96757b04.jpg","22","41","936","1349","59","Shoptop",[48],{"contentId":4,"id":49,"name":50,"status":26,"type":10,"subType":8,"description":51,"changeTime":52,"pv":53,"firstTagIdList":9,"firstTagList":9},"70","跨境资讯","跨境资讯、新闻、攻略","2025-01-23 10:50:47","26024631",[],[56,60,64],{"contentId":4,"id":57,"name":58,"status":26,"type":8,"pv":59,"image":9,"description":9,"relationWikiId":9},"5035","床垫","963",{"contentId":4,"id":61,"name":62,"status":26,"type":8,"pv":63,"image":9,"description":9,"relationWikiId":9},"5801","睡眠","488",{"contentId":4,"id":65,"name":66,"status":26,"type":8,"pv":67,"image":9,"description":9,"relationWikiId":9},"11181","床垫品牌","581"]