[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":17,"workOrderNo":21,"source":10,"moreInfo":9,"sourceName":9,"reviewer":22,"description":16,"content":23,"showPv":24,"pv":25,"great":26,"collection":26,"comment":26,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":27,"isCollection":27,"orgAccountInfoBO":28,"topicList":51,"firstTagList":63,"secondTagList":64,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"128620002","66495","出海投流总坨主","Facebook广告搭建全流程：5大资产+实操步骤",2,null,1,"p\u002F0a4592d21612468f8600dce09affabf2.png","2026-04-23 17:44:08","2026-04-23 17:58:56","Facebook广告搭建全流程：5大资产+实操步骤- 大数跨境","Facebook广告,Facebook广告代投,Facebook广告投放","想稳定跑Facebook广告，必须配齐5项核心资产：个人号、公共主页、BM商务平台、企业广告账户及Pixel像素。本文手把手带你完成从资产配置到广告上线的全流程。\nPixel像素的逐图设置教程，以及广",[18,19,20],"Facebook广告","Facebook广告代投","Facebook广告投放","10202604231744080294","getrichovernight","\u003Cp>想正规、稳定地运行Facebook广告，必须先配置好以下5个核心资产：\u003C\u002Fp>\n\u003Ch3>1. Facebook 个人号\u003C\u002Fh3>\n\u003Cp>广告操作的基础账号，用于登录、管理、身份验证。建议保持账号活跃、信息完整，可通过Facebook官网注册。\u003C\u002Fp>\n\u003Ch3>2. Facebook 公共主页（Page）\u003C\u002Fh3>\n\u003Cp>公共主页是品牌在Facebook的“官方门面”，所有广告都必须挂靠主页才能投放。可使用Facebook个人号免费创建，完善头像、简介、网站链接等内容，有助于提升用户信任度。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fad1e5f557d5e41fda2bb3d93460420ab.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1164\" height=\"670\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F75decc147ee54deca7b2ab8ab5eb3787.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1329\" height=\"666\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ch3>3. BM 商务管理平台（Business Manager）\u003C\u002Fh3>\n\u003Cp>BM是统一管理主页、广告账户、像素、团队权限的中枢\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools\">工具\u003C\u002Fa>，企业级运营必备。可使用已创建的公共主页去开通BM。\u003C\u002Fp>\n\u003Ch3>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F66c19142cc874aa29ab0fcdb36771b98.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1334\" height=\"641\">\u003C\u002Fh3>\n\u003Ch3>4. 广告账户（Ad Account）\u003C\u002Fh3>\n\u003Cp>建议通过官方代理商申请企业户，此类账户更加稳定，不易被封控。\u003C\u002Fp>\n\u003Ch3>5. Pixel 广告像素\u003C\u002Fh3>\n\u003Cp>可在BM后台免费创建，嵌入网站后用于追踪：浏览、加购、结账、购买等转化事件，帮助广告系统逐步学会精准定位客户。\u003C\u002Fp>\n\u003Cp>操作步骤如下：\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>① 打开左侧的【数据源】\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>② 新建数据源\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>③ 命名数据源\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F94dc308d96c44c7b91c9e06d465e143b.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1459\" height=\"551\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>④ 点击“在事件管理工具中打开”\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F319c52dd0de44d34934cad50054ee969.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1465\" height=\"540\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>⑤ 点击【设置转化API】\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F35f75258eaa74aafbf604b594a0ea91a.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"690\" height=\"734\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>⑥ 勾选需要转化的事件（如下方截图所示）\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F5f592fcf94d64f4bb8406cb1fce0736b.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1461\" height=\"715\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>⑦ 勾选好每个事件的记录类型\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F68c847910b834752839c9aade6c5febb.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1455\" height=\"715\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>⑧ 点击【操作指南】，获取数据源密钥\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fea2577dcb238488db05667579a90a82c.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1464\" height=\"594\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n \u003Cli>\u003Cp>⑨ 点击【生成密钥】，复制密钥，粘贴到\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fsolution\u002Fdlz-service\">独立站\u003C\u002Fa>店铺后台的像素绑定位置\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fc5579b921e734aea8c1c42ee5f86f03f.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1325\" height=\"469\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Chr>\n\u003Ch2>Facebook 广告创建步骤实操\u003C\u002Fh2>\n\u003Col start=\"1\">\n \u003Cli>\u003Cp>点击【新建广告】\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>选择目标为【销量】\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>选择【手动设置】\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fcbdaaa2d87e142ef984898ab147494f6.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1181\" height=\"895\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Col start=\"4\">\n \u003Cli>\u003Cp>依次命名：广告系列名称 — 广告组名称 — 广告名称（建议使用英文）\u003C\u002Fp>\u003C\u002Fli>\n \u003Cli>\u003Cp>广告组的转化来源默认为【网站】\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Ff519247024e14c069380a9c10f216b02.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1466\" height=\"478\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>勾选已创建的 Pixel 广告像素后，成效目标选择【转化量最大化】\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fa9ced633422e4cecb10318f2dd6d9c47.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1469\" height=\"214\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>设置单日预算（一般建议30–50美元），并设置广告排期\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fd6dd51ad6d9f4631a1ea6c254f865cd6.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1456\" height=\"674\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>设置目标受众所在国家，例如：\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fencyclopedia\u002Fexplain\u002F39704\">美国\u003C\u002Fa> \u002F \u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F40129\">加拿大\u003C\u002Fa> \u002F \u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F45907\">澳大利亚\u003C\u002Fa> \u002F 英国\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002Fd3eb5171420f4ee18f26f551d8115eca.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"786\" height=\"768\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>受众设置建议切换为【原来的受众选项】\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F13d6c0f4ec1442fda660fa77e79982ac.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1458\" height=\"554\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>进一步设置人群画像：年龄、性别、兴趣偏好等，完成后进入下一步广告设置\u003C\u002Fp>\n\u003Cp>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F66225f193eba4304b33ed3d662d93f3e.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1404\" height=\"740\">\u003C\u002Fp>\n\u003Col start=\"6\">\n \u003Cli>\u003Cp>勾选要用于投放的公共主页身份\u003C\u002Fp>\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F7b51550cb75d4058b4860542f4a218ad.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"900\" height=\"738\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>选择广告素材（图片或视频）\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F6ba44e7c0db448f79136f48cf1d8297d.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1115\" height=\"736\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>输入已准备好的广告文案和标题\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F74782c75d09b4946ab871ca6faa94c54.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"829\" height=\"395\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>输入要推广的商品详情页链接、店铺首页链接或店铺专辑列表链接\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F1cc63dbec5b74ca1a6ebc666419691cb.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"1214\" height=\"599\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>设置广告行动号召按钮，一般选择【立即订购】\u003C\u002Fp>\n\u003Cp>\u003Cstrong>\u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fp\u002F76e37d4ea6a24e94a525b539e01cc3b7.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"\" width=\"934\" height=\"818\">\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>至此，广告基本搭建完成。\u003C\u002Fp>\n\u003Cblockquote>\n \u003Cp>\u003Cstrong>建议：\u003C\u002Fstrong>\u003Cbr>同一个广告组下，建议搭建3条广告。每条广告可准备3–5张轮播图，或1条视频素材。这样可以避免同一人群反复看到相同内容产生视觉疲劳，从而有效提升广告转化效果。\u003C\u002Fp>\n\u003C\u002Fblockquote>","718","494","0",false,{"id":5,"status":29,"accountNumber":30,"nickName":6,"gender":8,"identity":8,"authenticationStatus":8,"authenticationType":8,"claimStatus":29,"failedReason":9,"freezeReason":9,"phoneNumber":30,"email":31,"picture":32,"description":33,"registerTime":34,"submitTime":9,"area":35,"lastLoginTime":36,"lastLoginIp":37,"lastLoginArea":9,"accountName":38,"wechatNumber":39,"wechatQrcode":40,"wechatOfficialAccountQrcode":41,"fansTotal":42,"followTotal":26,"pvTotal":43,"showPvTotal":44,"createTime":34,"updateTime":45,"deleteFlag":29,"areaName":9,"contentTotal":46,"isFollow":27,"validityPeriodStart":47,"validityPeriodEnd":48,"companyLogo":49,"companyAbbreviation":49,"companyName":50,"accountPoints":9,"level":29,"accountType":10,"regSource":10},0,"18655715016","guxvalentinacarter@gmail.com","user\u002Fb65aec981ff848b2a7bed45a1c7f7620.png","从事海外推广引流推广8年，交流联系卫星mmkj778899精通谷歌广告推广，facebook广告推广等各大广告平台的推广引流","2025-07-23 14:52:03","1","2026-04-27 16:12:48","116.147.102.18","王先生","mmkj778899","p\u002F44b203b008d149e5a94c836fb7c49c28.jpg","p\u002F71d21b1e115649f4bcd4c4ab0440bc4c.jpg","2","25761","37791","2026-04-28 06:08:25","114","2025-08-07","2026-08-07","","深圳出海投流总坨主有限公司",[52,57],{"contentId":4,"id":35,"name":53,"status":29,"type":10,"subType":8,"description":54,"changeTime":55,"pv":56,"firstTagIdList":9,"firstTagList":9},"出海平台","千万不能错过的跨境平台知识大全","2025-01-15 18:04:06","12574922",{"contentId":4,"id":58,"name":59,"status":29,"type":10,"subType":8,"description":60,"changeTime":61,"pv":62,"firstTagIdList":9,"firstTagList":9},"8","实操手册","跨境行业从0到1运维指南","2022-10-18 13:51:33","5590386",[],[65,68,71],{"contentId":4,"id":66,"name":18,"status":29,"type":8,"pv":67,"image":9,"description":9,"relationWikiId":9},"2709","9316",{"contentId":4,"id":69,"name":19,"status":29,"type":8,"pv":70,"image":9,"description":9,"relationWikiId":9},"4414","3524",{"contentId":4,"id":72,"name":20,"status":29,"type":8,"pv":73,"image":9,"description":9,"relationWikiId":9},"4692","1850"]