[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":39,"firstTagList":46,"secondTagList":47,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"127820291","192728","出海日记本","为什么自然流爆了几十单的素材，GMV MAX一投就崩？",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260420\u002Fb4cc059e-61dc-40bc-acc8-8cd6eeca3701.png","2026-04-20 07:25:00","2026-04-20 00:31:48","为什么自然流爆了几十单的素材，GMV MAX一投就崩？- 大数跨境","","很多人做GMV MAX都会遇到一个典型问题： 一条自然流视频能出几十单，数据很好看，但一旦拿去跑GM","11202604200725005202","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FO_Euo7Och2VkzfodNmEGRg\", \"author\": \"老涂\", \"publishTime\": \"2026-04-20 00:31:48\"}","【出海日记本】公众号","system","自然流的爆，是内容被喜欢，GMV MAX的跑，是价值被买单。一个看热度，一个看转化。","\u003Cp>\u003Cspan leaf=\"\">很多人做GMV MAX都会遇到一个典型问题：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">一条自然流视频能出几十单，数据很好看，但一旦拿去跑GMV MAX：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">ROI下降、消耗起不来，甚至直接跑不动。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">第一反应通常是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“自然都爆了，广告为什么不认？”\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但核心问题是——自然流和GMV MAX，本来就是两套完全不同的逻辑。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: bold;\">一、最容易误解的点\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流爆，不等于广告能跑。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">不是系统不认，而是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流解决的是“内容是否有人喜欢看”，\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">GMV MAX解决的是“有没有人愿意付钱买”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">判断标准完全不同。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: bold;\">二、自然流的底层逻辑\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流本质是内容推荐机制，核心是兴趣匹配。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">运行路径是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">内容先进入小流量池测试 →有停留、互动、下单 →系统扩大推荐 →持续放量\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以自然流的核心指标是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 停留\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 完播\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 互动\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 兴趣反馈\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">本质判断是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这个内容“能不能吸引人”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">因此自然流爆款的本质是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">内容有吸引力 + 情绪反馈强 + 兴趣扩散能力强\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但不代表有购买意图。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: bold;\">三、GMV MAX的底层逻辑\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">GMV MAX本质是付费转化系统。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">它不是找“喜欢内容的人”，而是找：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">“现在就可能下单的人”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但在冷启动阶段，系统并不知道谁会买，所以只能：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">先广泛测试人群 →再根据转化收敛模型 →逐步优化ROI\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以GMV MAX的特点是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">前期偏乱，中期学习，后期稳定\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">核心指标是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 点击\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 加购\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 下单\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 转化效率\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">本质判断是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这个人“会不会买”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: bold;\">四、为什么自然爆款一进广告就失效？\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">核心不是素材问题，而是信号不一致。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">主要有三点：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-weight: bold;\">第一，自然流人群 ≠ 购买人群\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流用户是被内容吸引来的，\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但很多人只是“看看”，不一定要买。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">GMV MAX要的是：本身就有购买意图的人群。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-weight: bold;\">第二，兴趣信号 ≠ 商业信号\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流看的是：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">停留、点赞、评论\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">这些是兴趣信号。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">GMV MAX看的是：点击后是否成交、是否下单，兴趣高 ≠ 会购买。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-weight: bold;\">第三，GMV MAX不是复用结果，而是重新建模\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流爆，只说明：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">内容在兴趣层面有效。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但GMV MAX会重新判断：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">哪些人会买、什么路径能成交。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以它必须重新学习一遍，而不是直接继承自然流结果。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: bold;\">五、一个关键区别\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">自然流筛的是“喜欢内容的人”，\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">GMV MAX筛的是“愿意付钱的人”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">两类人有重叠，但不完全一样。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp>\u003Cspan leaf=\"\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;font-weight: bold;\">六、为什么会感觉广告“更差”？\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">很多人误以为：自然爆 = 广告也应该稳定爆\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">但实际上：GMV MAX冷启动阶段就是在重新学习模型。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">所以你看到的：\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 波动\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- 消耗不稳\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">- ROI不稳定\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">本质是学习过程，而不是素材失效。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp>\u003Cspan leaf=\"\">自然流解决的是：有没有人愿意看\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">GMV MAX解决的是：有没有人愿意买\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan leaf=\"\">中间差的是一个关键层：信任 + 决策\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);\">\n\u003Cp data-pm-slice=\"2 1 []\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan textstyle=\"\" style=\"font-size: 20px;background-color: rgb(255, 251, 0);font-weight: bold;\">往期推荐：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-user-drag: none;cursor: default;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484236&amp;idx=1&amp;sn=26e22a57159625a42abae73f812ca5ed&amp;scene=21#wechat_redirect\" textvalue=\"GMV MAX 素材管理逻辑解析\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">GMV MAX 素材管理逻辑解析\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-user-drag: none;cursor: default;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484235&amp;idx=1&amp;sn=20a1086fd2436f23959ff0b6eb295e7e&amp;scene=21#wechat_redirect\" textvalue=\"GMV MAX 投放机制全解析（eCPM \u002F 流量分配 \u002F 冷启动逻辑）\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">GMV MAX 投放机制全解析（eCPM \u002F 流量分配 \u002F 冷启动逻辑）\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-user-drag: none;cursor: default;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484215&amp;idx=1&amp;sn=84b1a6b223ed34184fc0edb747c91e8d&amp;scene=21#wechat_redirect\" textvalue=\"GMV MAX 通吃素材已经失效\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">GMV MAX 通吃素材已经失效\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-user-drag: none;cursor: default;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484193&amp;idx=1&amp;sn=8924b5cf3c0ba06b6022a3410fcb11e9&amp;scene=21#wechat_redirect\" textvalue=\"GMV MAX：投手必须避免的“负向操作”\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">GMV MAX：投手必须避免的“负向操作”\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-user-drag: none;cursor: default;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484202&amp;idx=1&amp;sn=9c96e891c3fdd32581c3dcbaea4e2948&amp;scene=21#wechat_redirect\" textvalue=\"GMV MAX 如何判断素材是“疲劳”还是“人群见底”\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">GMV MAX 如何判断素材是“疲劳”还是“人群见底”\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;color: rgb(87, 107, 149);text-decoration: none;-webkit-user-drag: none;cursor: default;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484176&amp;idx=1&amp;sn=d477807e3a684a7430960b141427c0a3&amp;scene=21#wechat_redirect\" textvalue=\"TikTok 流量红利已结束：进入“存量对抗时代”\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">TikTok 流量红利已结束：进入“存量对抗时代”\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Ca class=\"normal_text_link\" target=\"_blank\" style=\"\" href=\"https:\u002F\u002Fmp.weixin.qq.com\u002Fs?__biz=MzYyNDM5NDY5Ng==&amp;mid=2247484273&amp;idx=1&amp;sn=45a5576517a1bca278ed39be76a036f7&amp;scene=21#wechat_redirect\" textvalue=\"GMV MAX 什么是真正的强情绪素材\" data-itemshowtype=\"0\" linktype=\"text\" data-linktype=\"2\">GMV MAX 什么是真正的强情绪素材\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Chr style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(255, 255, 255);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;border-style: solid;border-width: 1px 0px 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);\">\n\u003Cp data-pm-slice=\"0 0 []\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);\">\u003Cspan leaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan textstyle=\"\" style=\"font-weight: bold;\">扫码加我：TWQ7011\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection nodeleaf=\"\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);text-align: center;\">\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260420\u002F22ec81ee-2a8c-468c-b0de-a5a86391bb2e.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  alt=\"图片\" class=\"rich_pages wxw-img\" data-ratio=\"1.3138888888888889\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;vertical-align: bottom;height: auto !important;width: 104px !important;visibility: visible !important;\" type=\"block\" data-imgfileid=\"100000477\" data-aistatus=\"1\" src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260420\u002F22ec81ee-2a8c-468c-b0de-a5a86391bb2e.png\">\n\u003C\u002Fsection>\n\u003Cp style=\"display: none;\">\n \u003Cmp-style-type 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06:18:43","92",[40],{"contentId":4,"id":41,"name":42,"status":28,"type":10,"subType":8,"description":43,"changeTime":44,"pv":45,"firstTagIdList":9,"firstTagList":9},"70","跨境资讯","跨境资讯、新闻、攻略","2025-01-23 10:50:47","25286388",[],[]]