[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":39,"firstTagList":46,"secondTagList":47,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"127816042","69122","FBeauty未来迹","深度 | 口腔护理，下一个护肤？",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F740378d3-3721-4d33-8fd4-9ef0ebb449e6.png","2026-04-17 19:35:02","2026-04-17 18:33:47","深度 | 口腔护理，下一个护肤？- 大数跨境","","口腔护理行业迎变局：2026年增长逻辑转向产品力时代 2026年一季度，口腔护理行业全网交易额达60","11202604171935011252","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FFvOFGTQz4WttG2o6M7npPg\", \"author\": \"Future Beauty\", \"publishTime\": \"2026-04-17 18:33:47\"}","【FBeauty未来迹】公众号","system","信任之战","\u003Ch2>口腔护理行业迎变局：2026年增长逻辑转向产品力时代\u003C\u002Fh2>\n\u003Csection>\n \u003Csection>\n  \u003Csection>\n   \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F541f8d9a-fda0-4323-aeb6-3059e0e166fd.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>2026年一季度，口腔护理行业全网交易额达60.4亿元，同比增长15.05%。同时，参半母公司小阔科技启动港股IPO，行业迈入高\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-zhiliang\">质量\u003C\u002Fa>发展新阶段。\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F71b6a005-d3ac-42f9-b0fd-175dd8656438.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3>市场规模持续扩大，竞争格局重塑\u003C\u002Fh3>\n\u003Cp>弗若斯特沙利文数据显示，2025年中国口腔护理市场规模达779亿元，预计2030年将增长至973亿元，年复合增长率4.5%。中研普华研究院预测，2026年市场规模将突破800亿元，年增速维持在8%-10%。\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>行业呈现梯队化分布：传统品牌、国际巨头、新锐国货及跨界玩家各据一方。2025年前五大品牌市场份额为33.3%，抖音数据显示，参半、BOP波普专研等新锐品牌已凭借产品创新和内容营销实现对传统品牌的超越。\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F56119b37-ed9f-4b0a-ac1a-7ce0be08df80.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3>监管收紧与消费觉醒双重驱动\u003C\u002Fh3>\n\u003Cp>2026年新规密集落地：《牙膏分类目录》将功效细分为8个类别，对儿童产品提出严格限制；特殊功效化妆品按风险分级管理。监管强化使营销话术空间大幅压缩。\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>消费者决策日益理性化。行业白皮书显示，功能型牙膏占比达57.8%，超72.3%用户主动研究产品成分及检测\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Freport\">报告\u003C\u002Fa>。BOP波普专研表示：\"消费者不再满足基础功效，更关注美白、修护等针对性需求，愿意为专业价值付费。\"\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Csection>\n   \u003Csection>\n    \u003Csection>\n     \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fa041d000-b64a-4292-9e83-22b8f2470866.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n    \u003C\u002Fsection>\n   \u003C\u002Fsection>\n  \u003C\u002Fsection>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3>产品创新指向场景化与功效化\u003C\u002Fh3>\n\u003Cp>牙膏品类增速趋稳，牙线、漱口水等周边产品凭借场景化与便携化特征快速增长。牙膏产品加速向高端化演进，2026年Q1新品聚焦三大方向：\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>· 美白科技：\u003C\u002Fstrong>Usmile以\"抛光级焕亮\"强化效果感知\u003Cbr> \u003Cstrong>· 体验美妆化：\u003C\u002Fstrong>云南白药升级香型层次与感官体验\u003Cbr> \u003Cstrong>· 精准细分化：\u003C\u002Fstrong>植小得推行奥拉氟分龄定制策略\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F99d332b0-b75e-4c1c-b0dc-cf78d65e4bf6.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>细分市场表现突出：冷酸灵抗敏感领域市占率达64.72%；BOP美白牙膏2025年Q1销售额激增2262.58%。植得口腔推出\"植小得\"探索医研闭环，追觅科技以智能制造技术切入电动口腔产品领域，持续抬升行业标准。\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fb8f9da62-8885-4288-bdcc-9197a7911bef.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Ff76440e8-48ab-4d77-8c20-b449697985bc.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3>产品力：下一阶段竞争核心\u003C\u002Fh3>\n\u003Cp>行业正向护肤逻辑演进，研发驱动的产品力成为核心壁垒。领先企业从三大维度构建科学专业心智：\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>技术端：\u003C\u002Fstrong>登康口腔建立产学研协同体系；Usmile搭建医学级实验平台\u003Cbr> \u003Cstrong>产品端：\u003C\u002Fstrong>精准定位细分人群痛点，如参半全人群覆盖、Jordan分龄策略\u003Cbr> \u003Cstrong>传播端：\u003C\u002Fstrong>Usmile用\"咖啡渍淡化\"诠释美白效果，云南白药通过\"倒吸一口气测试法\"传递护龈价值\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F77b8e37d-97dd-4758-8296-84a526a7466c.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cp>图源网络\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>品牌竞争已从流量博弈转向科学叙事。正如行业观察指出：\"品牌与消费者关系升维至情感、需求与价值的深度绑定。\"未来胜负手将取决于产品硬实力与信任体系构建能力，真正理解专业需求的品牌方能在700亿级市场中赢得先机。\u003C\u002Fp>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fa238aa95-c7db-4b9f-84af-c9204a24c9d1.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F8ef6fc64-0106-40b1-8d88-f340cea2ed65.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cp>BOP波普专研产品矩阵，图源官方\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F0c35fa6f-5bf3-48c4-bbbc-346a51a8089b.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cp>参半牙膏产品矩阵，图源官方\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fc202518c-9b91-4b8c-b503-bebb78369799.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Csection>\n  \u003Cp>云南白药与明星赵丽颖联动直播，截图自社交媒体\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Cp>本文为FBeauty未来迹原创作品，未经书面授权许可，不得转载或通过技术抓取用于AI训练。\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cp>\u003Cspan>作者\u002F柳佳惠\u003C\u002Fspan>\u003C\u002Fp>\n  \u003Cp>\u003Cspan>编辑\u002F刘颖\u003C\u002Fspan>\u003C\u002Fp>\n  \u003Cp>\u003Cspan>排版\u002F阳艳\u003C\u002Fspan>\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F7cfb8587-a8a9-45be-b25b-083853e0eaa5.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fe19585f1-f8d2-4f0d-800f-3da716461ff0.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection> \u003Ca>\n \u003Csection>\n  \u003Csection>\n   \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fdb4e9cfd-1ce9-4091-a2dd-ee3471cd69c9.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n  \u003C\u002Fsection>\n \u003C\u002Fsection> \u003C\u002Fa> \u003Ca>\n \u003Csection>\n  \u003Csection>\n   \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002Fc596f453-e709-4ba0-ad07-0dbcdc2d1962.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n  \u003C\u002Fsection>\n \u003C\u002Fsection> \u003C\u002Fa> \u003Ca>\n \u003Csection>\n  \u003Csection>\n   \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F1d30747c-a05d-4ae3-8bf7-93d314745832.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n  \u003C\u002Fsection>\n \u003C\u002Fsection> \u003C\u002Fa>\n\u003Csection>\n \u003Csection>\n  \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260417\u002F96d79e2b-51e4-44c5-bb4a-dfdf0cd322a5.png\" style=\"vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;height: auto !important;\">\n \u003C\u002Fsection>\n\u003C\u002Fsection>","715","477","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":10,"identity":30,"authenticationStatus":8,"authenticationType":28,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":9,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":33,"area":34,"lastLoginTime":9,"lastLoginIp":9,"lastLoginArea":9,"accountName":9,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":25,"followTotal":25,"pvTotal":35,"showPvTotal":36,"createTime":33,"updateTime":37,"deleteFlag":28,"areaName":9,"contentTotal":38,"isFollow":26,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":15,"companyAbbreviation":15,"companyName":9,"accountPoints":9,"level":28,"accountType":10,"regSource":10},0,"8R0OIKxu1eGdzuE2",-1,"user\u002Ff603cf484393441b8abb6166e8241ba5.png","各类跨境出海行业相关资讯","2025-08-04 11:13:12","310100","71126","106174","2026-10-18 06:01:11","1899",[40],{"contentId":4,"id":41,"name":42,"status":28,"type":10,"subType":8,"description":43,"changeTime":44,"pv":45,"firstTagIdList":9,"firstTagList":9},"4","产业赛道","每个行业赛道都能走出跨境状元","2022-09-30 13:42:15","9393177",[],[]]