[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":49,"firstTagList":56,"secondTagList":57,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"126669301","446","大数跨境","销量暴涨4000%，全球第四！这六大品类在韩国闷声发财 | 爆品洞察",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260409\u002F1b82f24c-dc6e-4086-ae5a-bd46bea5c489.png","2026-04-09 19:15:01","2026-04-09 16:53:20","销量暴涨4000%，全球第四！这六大品类在韩国闷声发财 | 爆品洞察- 大数跨境","","数据显示，2025年韩国电商市场规模预计达1370亿美元，位居全球第四。当地消费者对品质和服务认可度","11202604091915007961","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002F6UWI7ukmhJvyUi7lIXMETw\", \"author\": \"大数跨境\", \"publishTime\": \"2026-04-09 16:53:20\"}","【大数跨境】公众号，原文《销量暴涨4000%，全球第四！这六大品类在韩国闷声发财 | 爆品洞察》，大数AI优化","system","TikTok Shop即将入局，卖家抢滩韩国","\u003Cp>数据显示，2025年韩国电商市场规模预计达1370亿美元，位居全球第四。当地消费者对品质和\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\">服务\u003C\u002Fa>认可度高，同类商品价格容忍度较中国高出30%。\u003C\u002Fp>\n\u003Cp>中国\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002F\">跨境电商\u003C\u002Fa>平台在韩国市场持续升温，韩国消费者正积极拥抱\"反向海淘\"中国商品。\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fproduct\u002F3\">TikTok Shop\u003C\u002Fa>韩国站将于今年第三季度上线，为中国卖家开辟高潜力出海新赛道。\u003C\u002Fp>\n\u003Ch2>为什么是韩国？\u003C\u002Fh2>\n\u003Cp>韩国是成熟电商市场，全民上网且移动互联网发达。Mordor Intelligence\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Freport\">报告\u003C\u002Fa>显示，其智能手机普及率超95%，线上购物成为主流消费方式。2025年韩国线上网购交易额预计272万亿韩元（约1880亿美元），其中移动端占比77.5%。\u003C\u002Fp>\n\u003Cp>Research and Markets预测，2025-2029年韩国电商市场复合年增长率将达6.8%，2029年规模有望增至3498.1亿美元。作为全球少有的\"高含金量\"市场——体量大、消费力强且持续增长，韩国为跨境卖家提供更高客单价和利润空间。同时，中韩文化相近，中国商品在韩国海外直购市场占比达65.5%，品牌接受度高。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260409\u002Fdff7ad22-aee5-4ce2-afb2-552836ddf916.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：Research and Markets\u003C\u002Fp>\n\u003Ch2>韩国热销六大品类\u003C\u002Fh2>\n\u003Ch3>1. 服装与时尚\u003C\u002Fh3>\n\u003Cp>女装是进口主力，占比超41%，其中裤装和短裤需求最大。\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fu\u002F36078\">Coupang\u003C\u002Fa>平台上，服饰鞋帽是中国商品消费最高品类，占比达33%；女装与男装分别占10%和9%。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260409\u002F1fba4516-4c30-47b5-84a2-035b73dc99d7.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：coupang\u003C\u002Fp>\n\u003Ch3>2. 家用电器与电子产品\u003C\u002Fh3>\n\u003Cp>Coupang 2025年3月大促期间，充电器、平板等单品销量涨幅超4000%，耳机转化率达15%。热销品类包括手机配件（如折叠屏防摔壳\u002F膜）、智能穿戴设备（平价智能手表）及小型家电（迷你投影仪、便携榨汁机）。小米已于2025年1月正式进军韩国市场，成立分公司并开设官方商城。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260409\u002F852efadb-8e3a-4132-8fa0-fe97347d2c7a.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：小米（韩国市场官网）\u003C\u002Fp>\n\u003Ch3>3. 美妆个护\u003C\u002Fh3>\n\u003Cp>受物价影响，韩国消费者转向中低价美妆，2025年前8个月中国化妆品对韩出口额同比激增190%。口红、眼影等彩妆及美白功能护肤品畅销，部分中国品牌凭借高性价比获得市场份额。\u003C\u002Fp>\n\u003Ch3>4. 新能源汽车及零部件\u003C\u002Fh3>\n\u003Cp>2025年中国产电动汽车在韩销量达7.5万辆，同比增长112.4%，占据33.9%市场份额。比亚迪登陆韩国后全年销量6107辆，跻身进口电动车品牌第二。整车增长带动轮胎、车身件、充电设备等零部件需求上升。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260409\u002F6fe30430-55a1-47ce-848d-c2e43d15489f.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：谷歌\u003C\u002Fp>\n\u003Ch3>5. 智能家居\u003C\u002Fh3>\n\u003Cp>家居百货是Coupang热卖类目，头部10%单品贡献七成单量。收纳用品、清洁\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools\">工具\u003C\u002Fa>、厨房电器持续畅销，石头科技扫地机器人市占率第一，已入驻\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Farticle\u002F14420\">乐天\u003C\u002Fa>等高端百货渠道。同时，TCL在韩多士炉、空气炸锅等厨房电器需求显著增长。\u003C\u002Fp>\n\u003Ch3>6. 户外运动\u003C\u002Fh3>\n\u003Cp>登山、足球、露营等运动在韩盛行，装备需求旺盛。滑雪季期间手套、防寒面罩热销；高尔夫爱好者超500万，球具配件需求高；露营装备如天幕、帐篷及登山杖备受欢迎。高尔夫旺季（3月初至11月底）正值爆单期。\u003C\u002Fp>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260409\u002Ffa84d7aa-07c7-4989-821d-5afc32810b76.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\"  style=\"width:100%;\">\n\u003C\u002Fsection>\n\u003Cp>图源：coupang\u003C\u002Fp>\n\u003Cp>韩国凭借\"高净值、高增长、高适配\"特性，正成为中国企业全球化关键支点。这一市场有望成为外贸增长的万亿级增量空间，中国卖家亟需抓住新风口。\u003C\u002Fp>","221","141","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":8,"identity":30,"authenticationStatus":8,"authenticationType":10,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":29,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":34,"area":35,"lastLoginTime":36,"lastLoginIp":37,"lastLoginArea":9,"accountName":38,"wechatNumber":9,"wechatQrcode":15,"wechatOfficialAccountQrcode":15,"fansTotal":39,"followTotal":40,"pvTotal":41,"showPvTotal":42,"createTime":33,"updateTime":43,"deleteFlag":28,"areaName":9,"contentTotal":44,"isFollow":26,"validityPeriodStart":45,"validityPeriodEnd":46,"companyLogo":47,"companyAbbreviation":6,"companyName":38,"accountPoints":9,"level":48,"accountType":10,"regSource":10},0,"17891921788",11,"company\u002Fd5675aa1ff61493595efbfecaf81872e.jpg","领先的跨境资源整合，信息共享平台","2023-06-20 20:05:54","2023-06-27 09:25:46","310100","2026-04-13 00:00:53","120.204.79.234","上海百次方科技有限公司","2206","117","3840750","18847311","2026-04-13 02:15:00","4973","2023-06-27","2024-06-27","p\u002F87c7d4bdabfc496ebedcdc220007a0e9.png",3,[50],{"contentId":4,"id":51,"name":52,"status":28,"type":10,"subType":8,"description":53,"changeTime":54,"pv":55,"firstTagIdList":9,"firstTagList":9},"7","选品策略","全方位选品方案与选品工具洞察","2022-09-30 13:43:08","1598233",[],[]]