[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$VPb55unkt5":3},{"id":4,"authorId":5,"author":6,"title":7,"status":8,"failedReason":9,"offlineReason":9,"type":10,"picture":11,"submitTime":12,"publishTime":13,"seoTitle":14,"seoKeywords":15,"seoDescription":16,"seoKeywordsList":9,"workOrderNo":17,"source":8,"moreInfo":18,"sourceName":19,"reviewer":20,"description":21,"content":22,"showPv":23,"pv":24,"great":25,"collection":25,"comment":25,"remark":9,"topicIdList":9,"firstTagIdList":9,"secondTagIdList":9,"tagNameList":9,"isGreat":26,"isCollection":26,"orgAccountInfoBO":27,"topicList":40,"firstTagList":47,"secondTagList":48,"lockUser":9,"articleModeType":9,"originContent":9,"aiRewriteContent":9,"commentCount":9},"116673042","50519","弘毅供应链","好书推荐《供应链管理，从入门到精通》",2,null,1,"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260315\u002Ff87ab565-01de-4cb9-a0e4-c439dde49877.png","2026-03-15 12:55:00","2026-03-14 21:23:18","好书推荐《供应链管理，从入门到精通》- 大数跨境","","一、《供应链管理从入门到精通》出版背景 2021年，全球供应链持续承压：原料短缺、港口拥堵、运费飙升","11202603151255000588","{\"url\": \"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FmwLt70rtNAPs0T7bwkastg\", \"author\": \"\", \"publishTime\": \"2026-03-14 21:23:18\"}","【弘毅供应链】公众号，原文《好书推荐《供应链管理，从入门到精通》》，大数AI优化","system","《供应链管理，从入门到精通》","\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260315\u002Fe2590d91-a397-4d86-bbda-f9232bbea7f9.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Ch2>一、《供应链管理从入门到精通》出版背景\u003C\u002Fh2>\n\u003Csection>\n \u003Cspan>2021年，全球供应链持续承压：原料短缺、\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools-gangkou\">港口\u003C\u002Fa>拥堵、运费飙升等多重挑战叠加，行业进入高难度运行周期。作为一线从业者，我在高强度工作间隙完成首部专著——《供应链管理从入门到精通》，由\u003Cstrong>中国铁道出版社\u003C\u002Fstrong>出版。\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan>本书源于2019年《汽车制造业供应链与\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\u002Fwuliu\">物流\u003C\u002Fa>管理》网络课程，经系统性升级与内容重构，融合近300篇公众号原创文章精华，并补充大量实操细节，构建起覆盖计划、订单、采购、仓储、物流、交付、逆向物流、绩效考核及组织管理的完整知识体系。\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan>内容立足国内产业实际，借鉴SCOR模型、CSCP认证等国际先进方法论，以“接地气”的语言和真实业务场景（如早餐铺供应链案例）解析核心逻辑，兼顾理论深度与落地可行性。\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Ch2>二、写作初衷：系统化沉淀与知识共享\u003C\u002Fh2>\n\u003Csection>\n \u003Cspan>写作是复盘经验、梳理认知的过程。过去公众号文章主题分散，缺乏结构化表达；本书则以主线贯穿，将零散实践升华为可迁移的方法论，也是一次深度自我学习与知识再建构。\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan>坚持写作六年，源于对“分享即成长”的信念。从法雷奥等跨国企业实战经验，到\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Fencyclopedia\u002Fexplain\u002F39704\">美国\u003C\u002Fa>供应链管理协会（APICS）体系学习，再到零代码开发、培训表达等跨领域能力拓展，终身学习始终驱动内容输出。\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Ch2>三、内容架构与目标读者\u003C\u002Fh2>\n\u003Csection>\n \u003Cspan>全书共十章，按供应链端到端流程展开：\u003C\u002Fspan>\n \u003Cul>\n  \u003Cli>第一章：供应链管理基本概念与日常应用\u003C\u002Fli>\n  \u003Cli>第二章：需求驱动的订单管理\u003C\u002Fli>\n  \u003Cli>第三章：多模式物流运输解析\u003C\u002Fli>\n  \u003Cli>第四章：入库收货的关键控制点\u003C\u002Fli>\n  \u003Cli>第五章：现代仓库的增值功能\u003C\u002Fli>\n  \u003Cli>第六章：交付承诺的系统化保障\u003C\u002Fli>\n  \u003Cli>第七章：逆向物流与可持续发展\u003C\u002Fli>\n  \u003Cli>第八章：三维视角下的供应链绩效评估\u003C\u002Fli>\n  \u003Cli>第九章：供应链组织设计与人才管理\u003C\u002Fli>\n  \u003Cli>第十章：供应链职业教育路径思考\u003C\u002Fli>\n \u003C\u002Ful>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan>本书面向四类核心读者：\u003C\u002Fspan>\n \u003Cul>\n  \u003Cli>\u003Cstrong>供应链与物流职场新人\u003C\u002Fstrong>：建立正确认知框架，少走弯路；\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>职业转型者与在校学生\u003C\u002Fstrong>：以知识补足经验缺口，提升求职竞争力；\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>第三方物流\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ffuwu\">服务\u003C\u002Fa>人员\u003C\u002Fstrong>：深入理解客户业务逻辑，强化专业服务能力；\u003C\u002Fli>\n  \u003Cli>\u003Cstrong>非供应链背景管理者\u003C\u002Fstrong>：掌握基础术语与协同逻辑，提升跨部门协作效率。\u003C\u002Fli>\n \u003C\u002Ful>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cspan>限于篇幅，书中聚焦高频、高价值知识点与\u003Ca href=\"https:\u002F\u002Fwww.10100.com\u002Ftools\">工具\u003C\u002Fa>，重在阐明底层逻辑，倡导活学活用。欢迎读者反馈建议，助力后续内容深化与迭代。\u003C\u002Fspan>\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260315\u002F423feced-94ce-4b11-a380-7e8b2bec2e1e.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260315\u002Fc335fd73-3e55-4e3f-a4f4-aff447eec993.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260315\u002Fb99e6717-6304-4184-8f1b-1208b90bd96c.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>\n\u003Csection>\n \u003Cimg src=\"https:\u002F\u002Fcdn.10100.com\u002Fcontent\u002F20260315\u002F7eec8809-fe55-4235-918c-30fc665c02c0.png?x-oss-process=style\u002Fwmlogo\" loading=\"lazy\" >\n\u003C\u002Fsection>","65","45","0",false,{"id":5,"status":28,"accountNumber":29,"nickName":6,"gender":10,"identity":30,"authenticationStatus":8,"authenticationType":28,"claimStatus":28,"failedReason":9,"freezeReason":9,"phoneNumber":9,"email":9,"picture":31,"description":32,"registerTime":33,"submitTime":33,"area":34,"lastLoginTime":9,"lastLoginIp":9,"lastLoginArea":9,"accountName":9,"wechatNumber":9,"wechatQrcode":9,"wechatOfficialAccountQrcode":9,"fansTotal":35,"followTotal":25,"pvTotal":36,"showPvTotal":37,"createTime":33,"updateTime":38,"deleteFlag":28,"areaName":9,"contentTotal":39,"isFollow":26,"validityPeriodStart":9,"validityPeriodEnd":9,"companyLogo":15,"companyAbbreviation":15,"companyName":9,"accountPoints":9,"level":28,"accountType":10,"regSource":10},0,"wdFEhcuRkDwYCOW8",-1,"user\u002F3acb7921e22d4423b3f194dde05f68c8.jpg","卓弘毅(Mark)的供应链专栏，分享经验，传播供应链管理知识","2025-04-03 18:40:12","310100","1","63342","95280","2026-04-05 06:07:13","2765",[41],{"contentId":4,"id":42,"name":43,"status":28,"type":10,"subType":8,"description":44,"changeTime":45,"pv":46,"firstTagIdList":9,"firstTagList":9},"8","实操手册","跨境行业从0到1运维指南","2022-10-18 13:51:33","5473063",[],[]]